All posts by Dawn

Online Community Research from Forum One

Forum One is one of the few research companies doing regular quality research on meaty topics in the online community space. I also really like Forum One’s model for releasing research reports. Around 6-9 months after each report is published, they open it up for the public to download.

Here are a few reports that you can download for free right now:

Bill Johnston just posted a little more information about their research agenda on the Online Community Report blog if you are interested in learning more about their other reports. It’s well worth your time to subscribe to his blog to get updates on the latest research and events.

Related Fast Wonder Blog posts:

Recent Links on Ma.gnolia

A few interesting things this week …

Announcing the Open Web Foundation – Open Web Foundation

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Code Elements: Accessing Trimet Arrival Times with SMS

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Derek Powazek – 10 Ways Newspapers Can Improve Comments

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Marshall Kirkpatrick » Changes: I’m Joining RWW Full Time & Getting Married!

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Social Media will Normalize –Why Dedicated Roles and Direction are Required

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Online Community Presentations

I’ve been doing a few presentations about online communities recently, and I finally got around to uploading a few of them to SlideShare. I thought people might be interested in seeing them.

I will continue to upload more presentations to my SlideShare account as I deliver them. You can also contact me via email (dawn@fastwonder.com) if you would like to have me deliver a similar presentation or more extensive online community or social media training for your organization.

Related Fast Wonder Blog posts:

When Companies Sponsor Communities

Here are my notes from the Art of Community lightning talk that I delivered at OSCON yesterday. Some of this advice is geared toward open source and developer communities, but most of it applies to building corporate communities in general. We also used a 3 minute lightning talk format, so the advice below contains only my top few tips that could fit into this fast-paced format.

We’ve all seen times where companies try to sponsor communities. Sometimes they do it successfully, but other times all you can do is watch while the whole thing backfires. Here are a few tips to help companies approach community building in the right way to build successful communities and hopefully avoid the disasters that some companies face.

Tip #1 Think about Ownership:

  • The company does not “own” the community. The community “owns” the community, and the people participating own their contributions (whether it is ideas, advice, documentation or code).
  • A company who starts a community:
    • owns the infrastructure
    • facilitates the discussions
    • moderates and keeps people in check
  • It can be difficult for companies to think of a community in this way. However, if the company doesn’t play nice with the community, the community will take their discussions elsewhere and fork the community and the project.

Tip #2 Keep Sales and Marketing in Check:

  • This applies to all communities, but is especially true for developer communities.
  • Developers want detailed information without the fluff. Get rid of the marketing speak and make it easy to find the key pieces of information
  • Don’t use the community to sell anything. You don’t need to pimp your products and services within the community. If someone is already participating in the community, then chances are they can find out how to get in touch with you if they need something.

Tip #3 Make Someone Responsible for Community Management:

  • This person can make sure that everything is running smoothly in the community and work to resolve issues before they get out of control.
  • The community manager isn’t responsible for doing all of the work within the community, but they can pull the right people into discussions and make sure that the right people are participating.
  • For open source and developer communities, this person should report into the technical side of the company (not marketing)

Companies can have successful communities, but only if they take the time to do the right things and truly participate in the community.

Announcing the Open Web Foundation

Today at OSCON, we announced the formation of the Open Web Foundation. The Open Web Foundation (OWF) is an independent non-profit dedicated to the development and protection of open, non-proprietary specifications for web technologies. David Recordon’s presentation announcing the formation of the OWF from the OSCON keynote can be found on SlideShare.

While we are setting up yet another foundation, we realized that we could bring projects together to avoid the duplicative costs and efforts that a lot of projects unfortunately end up investing in these foundations for the benefit of the ecosystem (especially since many of the individuals involved end up being on multiple boards). The point is to reduce the number of foundations in the long term by bringing people together.

We thought that the open source model has worked well for similar initiatives, so our structure will be similar to the Apache foundation. A main difference between OWF and Apache is that we only deal with specifications while Apache is focused on source code. The groups participating in the OWF can choose any solution to manage their source code.

The OWF is not trying to compete with existing standards bodies (IETF, W3C, OASIS, etc.). The communities we’re working with are currently coming together in a very ad-hoc fashion, and if we can help them have clean intellectual property, it makes it easier for a community to take their open specification to a standards body.

We are still in the early formation process with the OWF, but it you want to keep up with us, you can join the Open Web Foundation discussion group.

A few other posts about this announcement:

Don't Miss the Art of Community Lightning Talks

If you’re at OSCON this week, you won’t want to miss the Art of Community lightning talks that Danese Cooper and I are organizing:

Thursday, 07/24/2008
2:35-3:20pm
Location: Portland 252

Here are a few of the great people who will be giving lightning talks:

  • Leah Culver (post updated to add Leah)
  • Stormy Peters
  • Allison Randal
  • Silona Bonewald
  • Audrey Eschright
  • Erinn Clark
  • Sulamita Garcia
  • Nnenna Nwakanma
  • Danese Cooper
  • Dawn Foster

Also, if someone wanted to record the session for me (audio or video), I would be eternally grateful 🙂

Recent Links on Ma.gnolia

A few interesting things this week …

Reputation Management for New Media Survey – How ready are you?

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Ten Secrets to Better Blogging | chrisbrogan.com

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Noise to Signal | Social Signal

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Enthusiasts find big is not always best with social networks: Financial News – Yahoo! Finance

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Do Startup Companies Need Community Managers? – ReadWriteWeb

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Techdirt: You Don’t Build Communities, You Enable Them

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PDX Summer Coders Social: Aug 3rd at Laurelhust Park

I wanted to make sure that people know about the Summer Coders Social. Thanks to Sam Keen for sending the following information about the event.

All coders welcome, we have plenty of room so feel free to invite other user groups and bring the family.

Last December, many of the local software developer User Groups banded together and had a party (instead of the regular meetings). It was known as the Winter Coders Social. The Summer Coders Social is the outdoor and (hopefully) sunny successor!!! This will be a very casual geek event with outdoor activities, games and BBQ so be sure to bring the whole family. Sponsors will provide the basics of Hamburgers and Hotdogs (and Vegan equivalents). Potluck will provide the rest. This is also a BYOB event.

When: Sunday, August 3rd. 11am to 5pm
Where: Laurelhurst Park: Picnic Area E
Details and Potluck signup:
RSVP on upcoming

Community Management in Startup Companies

Marshall Kirkpatrick has a great post today on ReadWriteWeb: Do Startup Companies Need Community Managers? He does an amazing job of getting input from a wide variety of people for stories like this one about community. He solicited our feedback via a simple Twitter post:

Thinking of writing a story about whether startups need community managers. Thoughts? Email them to marshall@readwriteweb.com to share them

The response was pretty amazing with viewpoints that were all across the board. Here was my contribution to Marshall’s question: Do Startup Companies Need Community Managers?

It depends on the startup. For startups where community is a critical element of the product or service (Twitter, open source product, etc.), I think that a community manager should be an early hire. Having someone in place and responsible for managing the community helps make sure that the company is responding to the needs of the community. Without a community manager, the frantic pace of the startup environment can mean that the community gets neglected simply because no single person is tasked with being responsible for it. This neglect could result in failure for the startup if the community is critical.

In many startups, the community manager can wear another hat, too. I worked at one startup where I was the Director of Community and Partner Programs, since partners were a big part of the community. Other logical combinations include some marketing roles, social media (blogging / podcasting), developer relations (for developer communities) or website development depending on the skills of the person in the role.

I think that each startup needs to decide exactly how critical the community is to their particular business and use that information to decide when to hire a community manager.

It was really interesting to see all of the different conflicting viewpoints throughout the article. As someone who has been working with communities for a quite a while now, I’ve learned that every community is different, and there is no one-size-fits-all method to community management. This is why community management is so hard for people to grok. There are no hard and fast rules; things change constantly; and everything depends on the situation. Whenever I give presentations or training about online communities, during the Q&A portion I inevitably find myself repeating variations of the following theme: “It depends”. Each community is different, and what is right for one community may be wrong for another.

Related Fast Wonder Blog posts: