Category Archives: web 2.0

journalism, new media, second life, web 2.0

Troubling Trend in the Virtual World

Those of you who regularly read this blog know that I am a huge fan-girl for web 2.0, online communities, and social interactions. I am also known to occasionally hang out in Second Life, and I think that virtual worlds hold tremendous potential from a community standpoint and from a corporate marketing standpoint.

However, I am a bit troubled by the recent trend of making corporate announcements and holding Q&As in virtual worlds like Second Life with no alternate means of participation. Sun hosted a Q&A in Second Life to talk about the open source Java announcement yesterday. This morning, Dell held an invite only press event to announce a new Second Life island where people can buy real world Dell PCs or virtual PCs for their avatars to use. Holding press events in Second Life sounds like a great idea until you consider the realities of Second Life:

  • Not everyone has a Second Life account

  • Many people do not know how to navigate within the virtual world to effectively participate in the event.

  • Most laptops (and some desktops) do not have the horsepower required to run Second Life.

Frustrating the press is probably not the best way to promote a new product. At least one journalist (according to TechCrunch) passed on the opportunity to attend the Dell announcement, since it was not worth the hassle. Allison Randall at O’Reilly had issues running Second Life on her laptop where “only half the avatars at the event and on stage were rendered (leaving me the interesting task of trying out “empty” seats to figure out which were actually empty and which were occupied by invisible avatars)”

I do think that these two examples are significant, and I am impressed by Sun’s and Dell’s ability to embrace new opportunities; however, the execution of these events was not ideal. Dell probably should have done a traditional press event with minimal information to generate some awareness and excitement followed by a Second Life event providing more detail to the residents. The reality is that the intersection between the press and Second Life users are probably fairly small, so the press might not be the best virtual audience. In general, companies should consider providing real world information using real world events while providing information relevant to Second Life residents within the virtual world.

barcamp, blogging, community, conference, foo, new media, podcast, rss, technology, web 2.0

Why Attend Conferences? AKA Time for a Change

The buzz around the Web 2.0 Summit this week got me thinking about why we attend conferences in today’s world of near constant connectivity and information overload. I remember listening to TWIT sometime around CES when Dvorak talked about how he was “virtually”attending CES. He had decided to skip the travel and follow the news coverage virtually rather than physically attending the event. With thousands of other journalists in attendance, Dvorak decided that having one more technology reporter on the show floor was not a good use of his time.

Before every company had a website, before bloggers, and before RSS readers, we attended conferences because conferences were the primary mechanism for learning about new technologies. Now, we can read our favorite blogs, newspapers, and trade magazines from the comfort of our couches in our pajamas with wireless laptops. With so many great summaries of every conference appearing online and bloggers posting live updates whenever someone important sneezes, the need to attend conferences to gather information is greatly diminished.

Historically, we also attended conferences to hear the experts speak on relevant topics; however, podcasts are making conference keynotes, sessions, and even panels less relevant. I admit to being a podcast addict. I typically subscribe to more podcasts than any one human being could possibly process, but it does give me the opportunity to pick and choose based on my current interests. I regularly hear interviews with open source experts on FLOSS Weekly and the O’Reilly Foo Casts, web 2.0 experts on TalkCrunch, and a little bit of everything related to the tech industry from TWIT and PodTech. I do not need to attend a big conference to hear the experts and their latest ideas about technology.

Conferences have also become a mechanism for corporate PR and product launches designed to capitalize on the topical buzz around the time of a big conference, but in reality, the press releases and launches tend to get lost in the noise with dozens and even hundreds of press releases crammed into just a few short days. This is also a holdover from the days when people attended conferences to learn about the next new thing, and corporate types have the conference press release machine in motion.

I am not saying that we should stop attending conferences; however, our reasons for attending have changed over time. I currently attend conferences mainly to hold meetings with customers / partners and network with other smart people to generate new ideas and new ways of thinking about the tech world. The customer meetings and networking usually happen outside of the traditional conference format as lunches, dinners, and informal hallway conversations. Typically, I can learn more by spending 10 minutes in a hallway chat with someone than I can learn in an hour long conference session. Conferences are a great way to gather a whole bunch of experts and those wanting to learn more about a topic together in one place to facilitate learning and the sharing of new ideas and thoughts.

I am starting to wonder if technology conferences are due for a change. Maybe fewer talking heads and fewer keynote sessions with a larger number of small discussion groups giving people an opportunity to share ideas. I am also becoming a fan of the “un-conference” format popularized by FooCamp and BarCamp, which provide a framework for a conference where intimate discussions can be more easily organized; however, I do not know how well the un-conference format would scale when you get larger numbers of attendees. I recently had a discussion at a party with Identity Woman aka Kaliya who is an advocate for a hybrid approach like the un-conferences, but with a little more structure to keep people on track.

I am not quite sure if there is an “answer” to the conference dilemma, but I suspect that the time is right for a broader change in how we organize and attend technology conferences.

claimid, identity, JanRain, OpenID, scott kveton, web 2.0

JanRain Helps Sites Manage User Identities

I rarely (if ever) blog about online identities or OpenID, and if you had asked me a year ago about OpenID, or any other technology designed to provide a single point of authentication where the user manages their own identity, I would have responded with something like “dream on”, “when pigs fly” or some other “no way in hell will that ever really happen” smartypants answer.

Maybe I have been spending too much time talking to people like Scott Kveton and Kaliya Hamlin (AKA Identity Woman), but I am becoming a true believer and advocate for identity management. With the recent proliferation of web 2.0 sites, an easy way to manage my online identity without needing a billion username / password combos is very appealing. Yes, I know that wishful thinking will not make something come true; however, OpenID has made an amazing amount of traction over the past few months.


Now, JanRain is making it even easier for companies / websites to use OpenID with their new affiliate program:

I am excited to announce the launch of our Affliate Program aimed at sites that want to use OpenID but don’t want to have to manage an OpenID server or their users’ identities. Now with just a few clicks of your mouse you can have a place for your users to get OpenID’s. In addition, sites will get added to our ever-growing directory of sites that support OpenID. There are hundreds of sites that support OpenID today and that number is growing everyday.

By hosting identities for end-users we’re hoping that sites that support OpenID can focus on their “main thing”; blogging, photo sharing, wiki’s, etc. OpenID lowers the barrier to engagement for users and increases stickiness on sites; no more forgotten usernames or passwords. If you’re a developer and interested in OpenID enabling your site, head over to our sister site www.openidenabled.com and learn more about the open source libraries, patches and tools available for making that happen. (Quote from Scott Kveton’s Blog)

I have an OpenID through ClaimID, and I would like to see more websites start to support it. It really is a win-win for both sides: ease of use for the consumer and less overhead for companies / individuals maintaining sites requiring authentication.

community, MySpace, social networking, social software, web 2.0, young people

The MySpace Migration aka The Death of MySpace?

The Washington Post claims that “In Teens’ Web World, MySpace Is So Last Year.”

“I think it’s definitely going down — a lot of my friends have deleted their MySpaces and are more into Facebook now,” said Birnbaum, a junior who spends more time on her Facebook profile, where she messages and shares photos with other students in her network.

From the other side of the classroom, E.J. Kim chimes in that in the past three months, she’s gone from slaving over her MySpace profile up to four hours a day — decorating it, posting notes and pictures to her friends’ pages — to deleting the whole thing.

“I’ve grown out of it,” Kim said. “I thought it was kind of pointless.”

Such is the social life of teens on the Internet: Powerful but fickle. Within several months’ time, a site can garner tens of millions of users who, just as quickly, might flock to the next place, making it hard for corporate America to make lasting investments in whatever’s hot now.

The high school English class cites several reasons for backing off of MySpace: Creepy people proposition them. Teachers and parents monitor them. New, more alluring free services comes along, so they collectively jump ship. (Quote from The Washington Post)

I can attest to the creepiness. I have received “friend” requests from all sorts of creepy people to the point where I cringe when getting ready to look at a request to see whether I know the person in real life, and I do not spend much time on the site. Younger girls may be even less equipped to handle these situations, and by spending more time on the site, they probably see many more of these requests than I do.

With all of the press around MySpace drawing parents, teachers, and prospective employers to view MySpace pages, young people must feel like they are under a microscope instead of hanging out with friends in a casual environment. As a teen, this might drive me to switch to another social networking site.

It will be interesting to see if Facebook continues to grow to become the dominant social networking site for teens / college students. It will also be interesting to see if Facebook users entering the professional workforce after college continue to use it or whether they migrate to another social networking site or give up the idea of social networking entirely (doubtful).

Teens have always been a fickle crowd. What is hot one day becomes uncool the next. Cynthia Brumfield compares the switching behavior of teens in social networking to television shows:

This meteroic rise and ultimate dwindling puts me in mind of hit TV shows. At their best, hot TV shows can dominate the cultural consciousness, generating huge (although that’s a relative term given the increasingly fractionalized) audiences and scads of ad revenue. If it weren’t for the artificially (i.e. regulation-induced) complex nature of the TV programming marketplace, with most producer profits earned in the back-end during syndication, a hit TV show that soars and then fizzles (remember “Twin Peaks”) could be a very profitable enterprise. In other words, a TV show that becomes a hit but doesn’t stay a hit could make lots of money.

Moreover, hit TV shows can become the springboard for more money-making ventures, even when they fade (“Cheers” spawned “Frasier”). The trick for any given TV production company is to keep the creativity and business ingenuity going, and not rest on past successes.

The same thing holds true for hot web properties such as MySpace. MySpace is bound to fade—the Internet is a very contestable market, as economists say, and rivals can step in at any time, particularly for something as technically simple as social networking. But there’s little doubt that News Corp. has a chance to make money with MySpace while it’s still popular and the company is doing everything it can to exploit MySpace while it’s still warm.

The trick for News Corp., or Google, which just paid $1.65 billion for YouTube (another site highly vulnerable to competition) or any other entertainment business on the Internet is figuring out where they go from here. They can’t just sit back and expect to rake in the dough, hoping that their hit sites stay hot. They have to move forward and leverage their hits to create the next big thing. (Quote from Cynthia Brumfield on the IP Democracy blog)

This could be a sign that MySpace is fading into oblivion; however, I am not ready to predict the death of MySpace yet. Despite the migration of some teens to other sites, MySpace still has quite a bit of momentum. I expect that MySpace can continue to ride this momentum for a while before heading into a death spiral. It is also conceivable that News Corp could find a different, and profitable, niche for MySpace around music, other age groups, or some other aspect of social networking.

MySpace, social networking, web 2.0, young people

Are MySpace Users Getting Old?

According to the latest comScore report, over half of MySpace users are the in 35 and older age range.

“The most significant shift has occurred among teens 12-17, who accounted for 24.7 percent of the MySpace audience in August 2005, but today represent a much lower 11.9 percent of the site’s total audience. Conversely, Internet users between the ages of 35-54 now account for 40.6 percent of the MySpace visitor base, an 8.2 percentage point increase during the past year.” (Quote from comScore)

According to Liz Gannes at GigaOm, they called “Fox Interactive spokesperson Ann Burkart to ask if comScore is off the deep end on this one, and she said the numbers are actually totally accurate with what MySpace is seeing internally.”

Because the press release only has percentages, it is really hard to tell what drives these numbers. Keep in mind that the report also shows a dramatic decrease in MySpace users in the 12-17 age range making it difficult to tell how fast the over 35 age range is really growing. Increasing as a “percentage” relative to other age ranges can also be caused by dramatic decreases in another group.

Assuming that the over 35 crowd is driven by real growth, I have a number of ideas about what could cause this growth.

  • 99 year olds: MySpace has a large number of 99 year old participants, which typically fall into a couple of camps: the “too young to be allowed” group and the “old enough not admit a real age group”.

  • Parents: With the recent press coverage over the past year focused on the dark side of MySpace (exploitation, sexual predators, etc.), I know quite a few parents of teenagers who use MySpace to better understand it and to keep an eye on their teenagers who use the site. Most parents of teenagers would fit into the 35-54 age range.

  • Bloggers, Techies, and Journalists: I am 35, and I have a MySpace page. I created it as a way to better understand social networking for the purpose of blogging and other writing, but I have found that it helps me keep in touch with a few of my younger friends.

  • Perverts: I assume there are also a few wackos in the over 35 age group that join for less than honorable reasons.

It would be great if some ambitious social networking researcher could do an in depth study to figure out what exactly is driving this change in the MySpace demographics.

arrington, del.icio.us, digg, feed, Firefox, google, tags, techcrunch, web 2.0

New Netvibes Update

Netvibes just released a new update (code named Cinnamon) with new features, new modules, and a better user interface.

I have been using Netvibes for a couple of months, and I use it constantly. I tried more RSS readers than I can count, and I hated all of them. Prior to Netvibes, I could not find any RSS readers that worked better than than the RSS functionality built into Firefox. The beauty of Netvibes is that they manage to cram a bunch of feeds on the screen, but organize it in a way that never seems overwhelming or cluttered. I can see all of the posts from more than a dozen blogs without scrolling, mouse-overs give me the first couple of sentences, and I can chose to read any post within the Netvibes interface or natively as a new tab in Firefox. Almost everything is configurable; I can have multiple tabs; and the content is easily organized by dragging and dropping.

Netvibes has also integrated a number of very useful modules. Michael Arrington uses it daily for one stop access to a variety of web services. I can see my unread Gmail messages, my delicious bookmarks (including sort by tags), the front page stories on Digg, the weather and more from a single page.

The best part is that I rarely have to wait on anything. Quick, configurable, intuitive, and easy to use … everything I want in a web app.