Bill Johnston recently gave a presentation about the State of the Online Community 2008: Key Findings from the Online Community Research Network, and I encourage you to take a look at it. As you can tell from the title, the slides contain highlights and important information from his research over the past year. Here are a few of my personal favorites among his key findings:
- Most organizations do not have a comprehensive online community strategy.
- Marketing typically owns the community (I have some thoughts on this).
- Community manager roles are still evolving.
- Many communities are not meeting expectations.