Facebook has been asked to pull the famous Scrabulous application from the site at the request of Hasbro and Mattel. While I am not surprised by this move, I am saddened by it. I love to play Scrabble on Facebook with friends in other locations that I rarely get the chance to hang out with in person.
You can join the Save Scrabulous Facebook group to show your support.
If Hasbro and Mattel were smart, they would be negotiating licensing deals and cross marketing arrangements with Rajat and Jayant Agarwalla (the makers of the Scrabulous application). I’ve heard more about Scrabble in the past few months as a result of the Scrabulous app, than ever before, so it is definitely generating buzz around the game. They should be focused on how to best use and build on this buzz to increase sales, instead of squashing something that could be really beneficial for them.
This is yet another example of big companies not “getting it”.
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