Yes and no (there is never a simple answer).
Now that I am back from lounging on the beach, I thought it was time to get back to blogging, and what better way to start than with a debate over whether or not people can really make money blogging. On Read/WriteWeb today, Alex suggests that There’s No Money In The Long Tail of the Blogosphere. Well, yes and no.
I really liked Anne Zelenka’s response on Web Worker Daily. Her take is that
you can earn money because of your blog instead of with it. Blogging can be the centerpiece of your professional promotional and networking activities, leading indirectly to new money-making opportunities. Plus, blogging offers psychological riches — through the opportunities for personal expression and social connection it brings you.
The best reason for an individual web worker to blog isn’t to make money directly with the blog. It’s to boost your online persona, to make professional connections, to learn about your field, and to attract new opportunities, whether paid or unpaid. And note that unpaid opportunities are not necessarily less important than paid ones — because they can provide you with attention, reputation, education, and new connections.
(Quote from Anne Zelenka: Web Worker Daily)
I absolutely agree. I don’t make any money directly off of my blog (no ads here), but it has made a huge difference in my career. My career was in a bit of a lull until I started blogging a few years ago. At the time, I worked at Intel and did my job really well. I received great internal recognition, but almost no one outside of Intel knew who I was.
When I started blogging and actively commenting on other blogs, people started recognizing me. I went to conferences and people would approach me! I started getting emails from people who read my blog and wanted to know if I was interested in being on panels for conferences. While I do not make money off of Fast Wonder directly, I do think that I have made more money indirectly through blogging. Through blogging and getting involved in a bunch of unpaid tech community activities (organizing BarCamp, Ignite, etc.), my career has improved in so many indirect ways (financial and job satisfaction).
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