Tag Archives: monitoring conversations

WebVisions 2010: Monitoring Online Conversations with Free Tools

WebVisions SpeakerI am excited that I will be presenting at WebVisions again this year with a talk on Techniques for Monitoring Online Conversations with Free Tools. I’ll talk about the latest free tools and advanced techniques for monitoring online conversations across the social web to help you quickly and efficiently find information about people mentioning your organization or competition as well as finding information about general topics that interest you.

This is the 10th year for WebVisions, a three-day conference that explores the future of Web design, technology, user experience and business strategy from May 19 – 21, 2010 at the Oregon Convention Center.

They are still working on speakers and agendas, but here are a few speakers that I am already excited about!

  • Merlin Mann: Keynote (oooh, I hope he talks about Inbox Zero!)
  • Adam DuVander on mapping and location
  • James Keller and Raven Zachary on iPhone apps
  • Christian Crumlish and Erin Malone on designing social experiences
  • Tom Hughes-Croucher on web APIs

It’s a great conference, and the conference fees are really reasonable starting at $225 if you register before March 31 (less for students). It’s also a great excuse to visit Portland, OR in the spring!

Two New Yahoo Pipes Classes in December

I will be teaching 2 new Yahoo Pipes classes in December in partnership with the Oregon Training Network. I found that the Monitoring Conversations course was a little too intense with too much information crammed into 2.5 hours, especially for people who are new to Yahoo Pipes. It is a bit overwhelming to go from creating your first Yahoo Pipe to more advanced uses in just a couple of hours, and I would like to have a little more time to devote to the exercises. As a result, I’ve decided to break the classes into a 2 part series held one week apart to give people more time to digest the content. Here are the details:

Basic Introduction to Yahoo Pipes

Abstract

Your customers are talking about you, your competitors are revealing information that you want to know and you need to keep tabs on your industry in the most strategic way possible. Can you find the conversations and information quickly and efficiently now? This Yahoo Pipes training course is designed for people who are new to Yahoo Pipes and want to learn how this tool can give you an edge. In 1.5 hours, we will cover the basics of why online tracking is so important for your business, how to build your first Yahoo Pipe and what are some more advanced uses that can be employed to impress your boss and your clients. This class is ideal for bloggers, public relations and marketing professionals, as well as community and content managers or anyone involved in customer care.

This course will teach you how to create your first Yahoo Pipe. It is a pre-requisite to the Monitoring Conversations Using Yahoo Pipes.

Upcoming Course: December 3, 2009

10:00am – noon
MacForce 100 SE Salmon St. Portland, Or 97214
Early Bird (ends November 20, 2009): $75
Late registration: $100

Visit the Basic Introduction to Yahoo Pipes page for prerequisites, a course outline, and more details.

Register Now

Monitoring Conversations Using Yahoo Pipes

Abstract

Would you like to become more responsive to your customers and quickly know what people are saying about your company and products? This Yahoo Pipes training course is designed for people who are familiar with Yahoo Pipes, but who want to learn more about using it to monitor social media websites and fine-tune techniques. In 2.5 hours, we will also review the basics of building pipes using lists of keywords and filtering to find the content most interesting to you.You should know how to build a basic pipe and have experience using the following modules: fetch feed, filter, and sort and know how to use the debugger to inspect feeds. If you are new to Yahoo Pipes or want a refresher, you should take the Basic Introduction to Yahoo Pipes class first. This class is ideal for bloggers, public relations and marketing professionals, as well as community and content managers or anyone involved in customer care.

Upcoming Class: December 10, 2009

9:00am – noon
MacForce 100 SE Salmon St. Portland, Or 97214
Early Bird (ends December 1, 2009): $125
Late registration: $175

Visit the Monitoring Conversations Using Yahoo Pipes page for prerequisites, a course outline, and more details.

Register Now

Who Should Attend

  • Public relations professionals
  • Marketing managers
  • Brand managers
  • Social media managers
  • Community managers
  • Web Strategists
  • Content managers / bloggers
  • Customer care specialists

Two New Yahoo Pipes Classes for September in Portland

I will be teaching 2 new Yahoo Pipes classes in September. I found that the Monitoring Conversations course was a little too intense with too much information crammed into 2.5 hours, especially for people who are new to Yahoo Pipes. It’s a bit overwhelming to go from creating your first Yahoo Pipe to more advances uses in  just a couple of hours, and I would like to have a little more time to devote to the exercises. As a result, I’ve decided to break the classing into a 2 part series held one week apart to give people more time to digest the content. Here are the details:

Basic Introduction to Yahoo Pipes

Abstract

Your customers are talking about you, your competitors are revealing information that you want to know and you need to keep tabs on your industry in the most strategic way possible. Can you find the conversations and information quickly and efficiently now? This Yahoo Pipes training course is designed for people who are new to Yahoo Pipes and want to learn how this tool can give you an edge. In 1.5 hours, we will cover the basics of why online tracking is so important for your business, how to build your first Yahoo Pipe and what are some more advanced uses that can be employed to impress your boss and your clients. This class is ideal for bloggers, public relations and marketing professionals, as well as community and content managers or anyone involved in customer care.

This course will teach you how to create your first Yahoo Pipe. It is a pre-requisite to the Monitoring Conversations Using Yahoo Pipes.

Upcoming Course: September 23, 2009

9:00am – 10:30am
MacForce 100 SE Salmon St. Portland, Or 97214
Early Bird (ends Sept 16, 2009): $75
Late registration: $100
Visit the Basic Introduction to Yahoo Pipes page for prerequisites, a course outline, and more details.

Register Now

Monitoring Conversations Using Yahoo Pipes

Abstract

Would you like to become more responsive to your customers and quickly know what people are saying about your company and products? This Yahoo Pipes training course is designed for people who are familiar with Yahoo Pipes, but who want to learn more about using it to monitor social media websites and fine-tune techniques. In 2.5 hours, we will also review the basics of building pipes using lists of keywords and filtering to find the content most interesting to you.You should know how to build a basic pipe and have experience using the following modules: fetch feed, filter, and sort and know how to use the debugger to inspect feeds. If you are new to Yahoo Pipes or want a refresher, you should take the Basic Introduction to Yahoo Pipes class first. This class is ideal for bloggers, public relations and marketing professionals, as well as community and content managers or anyone involved in customer care.

Upcoming Class: September 30, 2009

9:00am – 11:30am
MacForce 100 SE Salmon St. Portland, Or 97214
Early Bird (ends Sept 25, 2009): $125
Late registration: $175
Visit the Monitoring Conversations Using Yahoo Pipes page for prerequisites, a course outline, and more details.

Register Now

Who Should Attend

  • Public relations professionals
  • Marketing managers
  • Brand managers
  • Social media managers
  • Community managers
  • Web Strategists
  • Content managers / bloggers
  • Customer care specialists

Discount on Monitoring Conversations with Yahoo Pipes Class

It isn’t too late to get the early bird rate plus a 20% discount if you want to attend my upcoming Yahoo Pipes class! Early bird pricing ends on June 18th, so register soon for the best price.

Register and get 20% off with this discount code: fw20

This course will help you find out what people are saying about you and your industry across social media websites using Yahoo Pipes. Your customers are talking about you, and your competitors are revealing information that you want to know. Can you find these conversations quickly and efficiently now?

When: Thursday, June 25, 2009 from 5:00pm – 7:30pm
City: Portland, OR
Location: Big Pink Ground Floor Conference Room, 111 SW 5th Ave, Portland, OR (no remote attendance)
Learn more: Prerequisites, Course Outline and Information

Costs:

  • Early Bird: $125 ($100 with 20% discount)
  • Late registration: $200
  • Students, freelancers, or unemployed can contact me to attend at a significant discount

Who Should Attend

  • Public relations professionals
  • Marketing managers
  • Brand managers
  • Social media managers
  • Community managers
  • Web Strategists
  • Content managers / bloggers
  • Customer care specialists

Introduction to Yahoo Pipes: Monitoring Conversations – June 25

My next Yahoo Pipes class is scheduled for June 25th. For those who aren’t familiar with Yahoo Pipes, it is a tool that I use to monitor conversations happening across various social media sites. While Yahoo Pipes can also do so much more, I have focused this introductory class on monitoring conversations.

Register for Introduction to Yahoo Pipes: Monitoring Conversations

When: Thursday, June 25, 2009 from 5:00pm – 7:30pm
City: Portland, OR
Location: CubeSpace 622 SE Grand Ave., Portland OR (no remote attendance)
Learn more: Prerequisites, Course Outline and Information

Costs:

  • Early Bird: $124.99
  • Late Registration (After June 18): $199.99
  • Students, Freelancers, or Unemployed can contact me for lower prices [UPDATED 6/5/09 with tweaks to pricing for the class]

Prerequisites

  • You will need to bring a laptop to the training class
  • You must have a Yahoo account (Flickr / Upcoming) and confirm that you can access Pipes with that account
  • You will also need to create a Google Spreadsheet with 5-6 keywords formatted like this prior to the class.
  • No prior knowledge of Yahoo Pipes is required

Why you need this course to learn about Yahoo Pipes

This course will teach you how using Yahoo Pipes can help you understand what people are saying about you, your industry, your competitors and more through smart filtering of blogs, news sources, Twitter, and other online sites. Your customers are talking about you and your competitors are revealing information that you want to know online. Can you find it quickly and efficiently now?

  • Become more responsive to your customers by knowing when and where people are talking about your company and products on blogs and Twitter. Find and respond more quickly and efficiently.
  • Use what people are saying about your company and your products to improve your products / services, marketing messages, web content, documentation and other communications.
  • Get insight into your competitors.
  • Keep up with important information about your industry by focusing on keyword filtering to find the most relevant content for your situation.
  • Use the information to get ideas for blog posts or other communication.
  • Tailor your online research to your specific needs and interest areas.

Visit the Introduction to Yahoo Pipes training page for the course outline and other information about the class.