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blogher

Can We Bring BlogHer to Portland?

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With rumors of OSCON moving to the Bay Area, it would be great to see BlogHer come to Portland! All you need to do to bring BlogHer to Portland is to vote!

Rick Turoczy lists a few great reasons on his Silicon Florist blog today:

I can’t think of any better spot than Portland.

Why?

1. Portland is home to a number of phenomenal women bloggers
2. Weather in July is pretty good
3. Portland’s a great city for hosting these kinds of events
4. Portland is home to a bunch of brilliant women bloggers
5. And we’ve got some really talented women bloggers here, too

I’ve cast my vote. How about you?

blogher

BlogHer Recap: Day Two

Here are a few nuggets of information that people have been talking about at BlogHer Business.

It is important to be a real person with a real personality when working with online communities. You have to be authentic, and in order to do that your personality has to come through and you become the face of the company for that community. You represent the company, but you also represent yourself, and it’s important to maintain your personal credibility.

People’s identities can get too wrapped up in their company, especially when it is a startup, to the point where their online identity is entirely based on their job at one company. What happens when they need to move on to the next thing? Will they be perceived as credible on their own merits?

Human part of blogging is that people will make mistakes. The biggest way to overcome an issue is to be transparent, honest, and admit mistakes. People will be more forgiving if you are transparent and honest. Allowing negative comments can also increase your credibility. People will say negative things about your product or your blog whether they say them on your site or their blogs. The way that you respond to the negative comments can help you rather than hurt. If you delete the negative comments, people will find out, and you (or your company) will look bad when people find out that you delete opinions that you don’t agree with. Delete the spam and discriminatory comments, but leave the objections as an opportunity to respond and engage in the conversation.

It is amazing how many senior managers at very large companies are not aware of what people are saying about their brands online on blogs and other sites. More people are becoming aware of what people are saying, but it doesn’t always make its way to the top.

Companies who want to blog need to either have time or money to dedicate to the effort. You need to have someone to manage the content, keep track of comments, respond to feedback, etc. Either you have to devote someone’s time to it or you need to pay someone to do it for you.

In social media, figure out success indicators & how you are going to measure them before you do anything. If you don’t, they can change the game on you halfway through. Focus only on a few basic metrics ~3 things. Pick the most important ones to measure success, especially in the beginning. Then start looking at other metrics to figure out where and how to improve.

It’s all about the content. Write really compelling content before worrying about stats, digg, whatever.

Yahoo’s new Shine site for women. Hugely unpopular with the women here. One panelist referred to it as like a car wreck on the side road that is terrible, but you can’t help but take a look on your way by. Women don’t want to feel like they are being targeted to as just women/

Print is being funded by dumb marketing dollars right now, and the move is shifting to searchable content online. Make it easy for people to find the information they are need quickly. Trend is also moving toward video. This doesn’t mean that you want to have everything as video. You want to have video as an option along with written content. This gives people a choice of how they want to receive the information: written or video.

Many others have been blogging about the event in much greater detail for anyone who wants more information.

blogher

BlogHer Recap: Day One

The agenda for the first day has been focused mostly on case studies with people who have been successful using blogs and other social media.

A few interesting takeaways:

  • The kick-off had a bunch of interesting data about women in blogging and social media. Many more details can be found in the presentation.
    • 36.2 million women actively participate in the blogsophere every week (15.1 publishing, 21.1 reading and commenting)?
    • More than half of women maintain the original blog they started
    • 24 percent of women surveyed say we watch less television because we’re blogging. 25 percent of us say we read fewer magazines because we’re blogging. 22 percent of us say we read fewer newspapers because we’re blogging
  • Find sponsors that *add* to your goals. For example, Manic Mommies got GM to sponsor the Mommy Escape by providing something useful for the attendees – transportation to and from various parts of the event. It was a way for GM to be involved without distracting the attendees with sales pitches.
  • Listening is so important. “Participate” in the community by watching and learning first. Once you understand the community and the audience, then you should start contributing in a way that helps to build the relationship. This is especially important in business conversations to avoid coming across as a jerk with a hard sales pitch.
  • Don’t send bloggers press releases and pitches – it is really easy for bloggers to delete those. If you have a relationship with them and you send them a personal email with information that is really useful for them – those are harder to ignore and much better received.