Recent Links

Here are a few interesting things from this week that I wanted to share …

Calendar for 2010 conferences & events

Participating in the Social Media Ecosystem – Online Community Report

How Do You Get Members To Work For Free? You Pay Them Well

Back to Basics: Want to Know What Community Members Need? Just Ask

Social Technographics: Conversationalists get onto the ladder

Hiring A Social Media or Community Manager?

Complete Brand Marketing on Facebook

Four Styles Of Marketing On Twitter

Return on Engagement for your Community

Social Media Contests – Participation is Not Always Easy to Come By

What Social Followers Want

You can find all of my links on Delicious.

Blogging Elsewhere

Here is this week’s summary of links to my posts appearing on other blogs:

GigaOM’s WebWorkerDaily*

Intel Software Network*

The Crazy Neighbor*

If you want a feed of all of my blog posts across multiple sites, you can also subscribe to my über feed.

*Disclaimers:

  • GigaOM’s WebWorkerDaily: I am a paid blogger for the GigaOM network.
  • Intel Software Network: I provide consulting services to Intel, and these blog posts are one part of my consulting engagement
  • The Crazy Neighbor: This is a Fast Wonder LLC venture.

Community Leadership Summit: July 17 & 18 in Portland

Jono Bacon (Ubuntu community manager) is organizing the second annual Community Leadership Summit on July 17 & 18 in Portland, Oregon (the weekend before OSCON, which has returned to my lovely city). I didn’t make it to the summit last year, since I skipped OSCON, but I heard great things about the Community Leadership Summit, so I’m not missing it this year!

Community Leadership Summit

Here’s a brief description from the website:

The Community Leadership Summit 2010 is the second incarnation of the popular event designed to bring together community leaders and managers and the projects and organizations that are interested in growing and empowering a strong community.

The event provides an unconference style schedule in which attendees can discuss, debate and explore topics. This is augmented with a range of scheduled talks, panel discussions, networking opportunities and more.

The event provides the first opportunity of its kind to bring together the leading minds in the field with new community builders to discuss topics such as governance, creating collaborative environments, conflict resolution, transparency, open infrastructure, social networking, commercial investment in community, engineering vs. marketing approaches to community leadership and much more.

The event is free to attend, but you will need to register to help them plan the event. A big thanks to O’Reilly for offering up the space for the event.

It's Official, Twitter is Everywhere

tweetmeIf you thought that you could escape Twitter just by staying offline, you were wrong. With the appearance of the phrase “tweet me” appearing in boxes of Sweethearts candy, Twitter is now just about everywhere.

According to USA Today, your chances of getting a “tweet me” heart are about 1 in 80. When I initially read the headline, I assumed it came out of some special promotional arrangement between the two companies, but I was surprised to learn that it was the top choice in an online survey of consumers followed by “text me” and “love bug”. Well, I guess it beats “fax me” and “bite me”, which were previously used phrases. 🙂

New Online Community: Having a Beta Period is Important

FailUnfortunately, when an online community fails, it fails publicly. Anyone visiting the community can see that people aren’t participating, and it does not make a good impression. Whereas, traditional websites fail more privately, since only the people with access to your analytics know for sure that no one is visiting the website. Because a failure to get participation is so visible, it is important to launch with some seeded content from real people, in other words, your beta testers.

With any new community, always run a limited beta with your existing customers or a few potential customers if your company is still new. There are many benefits of running a beta.

  • You can get feedback and make improvements in the community before you launch. This allows you to fix mistakes, clarify any items that people find confusing, and make the community better than it would have been without the feedback.
  • You get a good base of initial content from people outside of your organization or project, so that when you launch, it already looks like an active community.
  • These existing beta users can help promote the community by bringing in coworkers, friends, and others who might be interested in joining your community.

Tips for running a successful beta

  • Build relationships first. If you don’t already have relationships with your potential beta testers, stop everything else and build those relationships to get to know your audience.
  • Before you build anything, talk to people and get their ideas. Share your plans and ideas while getting some initial feedback to make sure that you aren’t started down the wrong path. This probably involves some phone calls and meetings outside of the online space.
  • Start small and grow. Start with a few people in your organization and expand out a few people at time while making incremental improvements before bringing the next wave of people on board.
  • Listen, listen, and listen some more. During this beta period, you should spend your time listening to feedback and figuring out ways to make your community better.

You’ll know that you are ready to launch when you have finished working out any big issues and when you have enough activity that you are proud to call your effort a community.

Photo by Flickr user hans.gerwitz used under Creative Commons.

Recent Links

Here are a few interesting things from this week that I wanted to share …

Elements of a vibrant online community: audience segments and user types

Online Community Enforcement

The Right and Wrong Way To Grow A Forum

The Importance of Boundaries

Just…one… more… tweak | Noise to Signal

Deepen Your Networks

More governors finding Twitter tweets sweet

The Socialization of Small Business

A Rant About Women From Clay Shirky

Never Mind the Valley: Here’s Portland

You can find all of my links on Delicious.

Blogging Elsewhere

Here is this week’s summary of links to my posts appearing on other blogs:

GigaOM’s WebWorkerDaily*

Intel Software Network*

If you want a feed of all of my blog posts across multiple sites, you can also subscribe to my über feed.

*Disclaimers:

  • GigaOM’s WebWorkerDaily: I am a paid blogger for the GigaOM network.
  • Intel Software Network: I provide consulting services to Intel, and these blog posts are one part of my consulting engagement

Recent Links

Here are a few interesting things from this week that I wanted to share …

New Year’s resolutions for online community managers

8 Things to Avoid When Building a Community

5 Reasons Why RSS Readers Still Rock

Facebook’s Zuckerberg Says The Age of Privacy is Over

How We Use Twitter at Forum One

Do You Have the Stomach for Social Media?

How to Reach Out to Bloggers

How to get someone you don’t know to help you. Hint: send a personal email.

The 4 Cornerstones of Social Media Monitoring

The Business of Social Media: B2B and B2C Engagement by the Numbers

What’s Working for Social Media Marketers?

You can find all of my links on Delicious.

Online Privacy is an Illusion

PrivacyYes … not that there ever really was an “age of privacy”. I’ve always thought that the concept of privacy online was really more of an illusion than reality. When you share private information on any online service, you are trusting that service to keep your information private. The catch is that these companies are run by people; people who make mistakes with your data or people who change their minds about how much of their service should be private or public. There are plenty of examples of online services that have been hacked or employees who carry your private data on unsecured devices where your private data has been compromised. The privacy changes at Facebook have certainly stirred up additional debate about the issue of online privacy, and Marshall’s recent ReadWriteWeb article on the topic is what prompted me to write this post. I’m not going to get into whether what Facebook is doing is right or wrong, since the bigger question about whether online privacy is an illusion is much more interesting to me.

We take risks whenever we put our private data in the hands of another person (online or offline). It’s important to understand those risks and make the decision about what you share and where you share it. I’m very active online, and I share quite a bit of information with people, but I think about what I want to share and what should remain private. I tend to be a fairly open person, so I keep very little information private, but anything that I want to remain private doesn’t get shared online. For example, I may let people know that I’m attending sxsw, but I probably won’t share the address of where I’m staying while I’m in Austin.

Using Marshall’s examples from his Closer Look at Facebook’s New Privacy Options:

“Chances are you wouldn’t tell grandma about the wild party you went to last Saturday night. Likewise, you might have spent Sunday evening at home knittin’ a mitten and only feel secure enough in your manhood to share pictures of your fiber craft with family.”

However, your cousin who is also your friend on Facebook might decide to share the details of your wild party with grandma or decide to share pictures of your lovely knitted mittens with everyone they know. Or at some point a bug in Facebook’s code could expose your secret knitting habit or wild party pictures with the world. Or the executives at Facebook could decide that their service should have more public information. The knitting and the wild party were never really private, and realistically neither one of these examples is probably a big deal in the long run. Your grandmother will forgive you (and she might even relate if she attended a wild party or two in her younger days), and eventually your friends will stop making fun of your knitting hobby.

The real problem is when people think their data is more private than it is. Even people operating under user names that aren’t personally identifiable can often be tracked down using IP address if someone really wanted to find out who they are. Those of us who work in technology and who understand the internals of how websites and the internet work have a much better understanding of how secure our information is and can better manage the risk. It’s up to us to help educate or less technologically-savvy friends and family about what privacy really means online. We each need to decide how much “private” information we share based on the risk of it becoming more public vs. the reward associated with sharing any particular type of information.

Photo by Flickr user rpongsaj used under Creative Commons.

Blogging Elsewhere

Here is this week’s summary of links to my posts appearing on other blogs:

GigaOM’s WebWorkerDaily*

Intel Software Network*

The Crazy Neighbor*

If you want a feed of all of my blog posts across multiple sites, you can also subscribe to my über feed.

*Disclaimers:

  • GigaOM’s WebWorkerDaily: I am a paid blogger for the GigaOM network.
  • Intel Software Network: I provide consulting services to Intel, and these blog posts are one part of my consulting engagement
  • The Crazy Neighbor: This is a Fast Wonder LLC venture.

Open source, research, and other stuff I'm interested in posting.