Twitter recently posted a Twitter 101 guide for businesses. It is a great resource for companies considering using Twitter or who are just starting to use the service. Historically, Twitter’s documentation has been pretty weak, and I was a little skeptical, but this resource is very well put together. It does a nice job of highlighting what to do and not do with a strong focus on the social norms and user expectations on Twitter. I want to highlight a few specific sections, but you really should take some time to review the guide for more details.
The first three sections are targeted at people who have never used Twitter and really don’t understand how it works. If you’ve been using Twitter already, you can safely skip the What is Twitter, Getting started, and Learn the lingo sections. However, if you are working with people who are new to Twitter, this would be great background reading for them.
The Best practices section is where the social norms and user expectations are covered along with some ideas for measuring the impact of Twitter. While this is all very basic introductory information, I encourage you to read it. It contains useful information to help you understand how to make better use of the service without running afoul of the Twitter spam policies or violating their terms of service.
The Case studies section is the best part of the guide. It has the usual suspects, Dell and JetBlue, but it also has several less well known examples. They do a really nice job of covering many different types of businesses and different use cases. People always ask me for case studies for business users, and I can always cobble something together, but this is the most comprehensive set of case studies that I’ve seen for Twitter.
The guide also has a link to other resources with books and articles about using Twitter. I also wrote short guide about using Twitter for brands or corporate identities that you might find useful.
Overall, Twitter 101 for Business is very well done and is a great resource for organizations just jumping into Twitter for the first time. Having all of this information in one place is going to save me time when working with clients who are new to Twitter.