All posts by Dawn

journalism, new media, second life, web 2.0

Troubling Trend in the Virtual World

Those of you who regularly read this blog know that I am a huge fan-girl for web 2.0, online communities, and social interactions. I am also known to occasionally hang out in Second Life, and I think that virtual worlds hold tremendous potential from a community standpoint and from a corporate marketing standpoint.

However, I am a bit troubled by the recent trend of making corporate announcements and holding Q&As in virtual worlds like Second Life with no alternate means of participation. Sun hosted a Q&A in Second Life to talk about the open source Java announcement yesterday. This morning, Dell held an invite only press event to announce a new Second Life island where people can buy real world Dell PCs or virtual PCs for their avatars to use. Holding press events in Second Life sounds like a great idea until you consider the realities of Second Life:

  • Not everyone has a Second Life account

  • Many people do not know how to navigate within the virtual world to effectively participate in the event.

  • Most laptops (and some desktops) do not have the horsepower required to run Second Life.

Frustrating the press is probably not the best way to promote a new product. At least one journalist (according to TechCrunch) passed on the opportunity to attend the Dell announcement, since it was not worth the hassle. Allison Randall at O’Reilly had issues running Second Life on her laptop where “only half the avatars at the event and on stage were rendered (leaving me the interesting task of trying out “empty” seats to figure out which were actually empty and which were occupied by invisible avatars)”

I do think that these two examples are significant, and I am impressed by Sun’s and Dell’s ability to embrace new opportunities; however, the execution of these events was not ideal. Dell probably should have done a traditional press event with minimal information to generate some awareness and excitement followed by a Second Life event providing more detail to the residents. The reality is that the intersection between the press and Second Life users are probably fairly small, so the press might not be the best virtual audience. In general, companies should consider providing real world information using real world events while providing information relevant to Second Life residents within the virtual world.

barcamp, blogging, community, conference, foo, new media, podcast, rss, technology, web 2.0

Why Attend Conferences? AKA Time for a Change

The buzz around the Web 2.0 Summit this week got me thinking about why we attend conferences in today’s world of near constant connectivity and information overload. I remember listening to TWIT sometime around CES when Dvorak talked about how he was “virtually”attending CES. He had decided to skip the travel and follow the news coverage virtually rather than physically attending the event. With thousands of other journalists in attendance, Dvorak decided that having one more technology reporter on the show floor was not a good use of his time.

Before every company had a website, before bloggers, and before RSS readers, we attended conferences because conferences were the primary mechanism for learning about new technologies. Now, we can read our favorite blogs, newspapers, and trade magazines from the comfort of our couches in our pajamas with wireless laptops. With so many great summaries of every conference appearing online and bloggers posting live updates whenever someone important sneezes, the need to attend conferences to gather information is greatly diminished.

Historically, we also attended conferences to hear the experts speak on relevant topics; however, podcasts are making conference keynotes, sessions, and even panels less relevant. I admit to being a podcast addict. I typically subscribe to more podcasts than any one human being could possibly process, but it does give me the opportunity to pick and choose based on my current interests. I regularly hear interviews with open source experts on FLOSS Weekly and the O’Reilly Foo Casts, web 2.0 experts on TalkCrunch, and a little bit of everything related to the tech industry from TWIT and PodTech. I do not need to attend a big conference to hear the experts and their latest ideas about technology.

Conferences have also become a mechanism for corporate PR and product launches designed to capitalize on the topical buzz around the time of a big conference, but in reality, the press releases and launches tend to get lost in the noise with dozens and even hundreds of press releases crammed into just a few short days. This is also a holdover from the days when people attended conferences to learn about the next new thing, and corporate types have the conference press release machine in motion.

I am not saying that we should stop attending conferences; however, our reasons for attending have changed over time. I currently attend conferences mainly to hold meetings with customers / partners and network with other smart people to generate new ideas and new ways of thinking about the tech world. The customer meetings and networking usually happen outside of the traditional conference format as lunches, dinners, and informal hallway conversations. Typically, I can learn more by spending 10 minutes in a hallway chat with someone than I can learn in an hour long conference session. Conferences are a great way to gather a whole bunch of experts and those wanting to learn more about a topic together in one place to facilitate learning and the sharing of new ideas and thoughts.

I am starting to wonder if technology conferences are due for a change. Maybe fewer talking heads and fewer keynote sessions with a larger number of small discussion groups giving people an opportunity to share ideas. I am also becoming a fan of the “un-conference” format popularized by FooCamp and BarCamp, which provide a framework for a conference where intimate discussions can be more easily organized; however, I do not know how well the un-conference format would scale when you get larger numbers of attendees. I recently had a discussion at a party with Identity Woman aka Kaliya who is an advocate for a hybrid approach like the un-conferences, but with a little more structure to keep people on track.

I am not quite sure if there is an “answer” to the conference dilemma, but I suspect that the time is right for a broader change in how we organize and attend technology conferences.

antitrust, GPL, legal, open source

The GPL and Antitrust Law

A U.S. court has found that open source software provided free of charge under the GPL does not violate antitrust laws … or as Matt Asay says “Duh!”. An excerpt from Evan Brown’s Internet Cases blog provides a nice overview:

The U.S. Court of Appeals for the Seventh Circuit has issued an opinion in which Judge Easterbrook declares, “[t]he GPL and open-source have nothing to fear from the antitrust laws.” The case is called Wallace v. IBM., No. 06-2454. [Download a copy of the opinion.] Internet Cases covered the lower court’s decision from last December here.

Plaintiff Wallace filed an antitrust suit against IBM, Red Hat and Novell, arguing that those companies had conspired to eliminate competition in the operating system market by making Linux available at an “unbeatable” price (free) under the General Public License (“GPL”). The U.S. District Court for the Southern District of Indiana dismissed the case, finding the plaintiff had suffered no antitrust injury. The Seventh Circuit affirmed.

451, novell, open source, Oracle, Red Hat, Ubuntu

Will Red Hat Survive the Recent Assault?

Yes, I know … everyone else blogged about this last week (I was having one of “those weeks” where blogging suffered as a result of my being consumed by other activities), and I just had to weigh in on this issue if only briefly.

I think that Red Hat, as a business, could be in trouble. First, Oracle begins offering support for Red Hat Linux at a price below Red Hat’s support cost (ouch), and then two of Red Hat’s biggest competitors Microsoft and Novell sign an agreement to collaborate that includes indemnification (Dana Gardner said this agreement was akin to “Fox marries chicken, both move into henhouse”).

Nick Selby from the 451 group has an interesting analysis comparing Red Hat to the “Poland of software vendors” including not just the recent Oracle and Microsoft / Novell but also some insight into how Ubuntu may contribute to Red Hat’s decline:

And Red Hat itself now faces the real possibility of extinction … Overnight, Red Hat has become the flattest piece of land between two battling superpowers: the Poland of software vendors.

Less obvious is the effect on Ubuntu’s plans to burst onto the enterprise scene in the West. Ubuntu’s sponsor, Canonical’s, overriding strategy hinges on two key pillars. First, Ubuntu is feature-rich and easy-to-use, to appeal to non-fuddy-duddys – that next generation of young whippersnapper admins coming up in enterprise as we speak.

Second, the support model is flexible. Years before the Oracle and Microsoft announcements to provide support for someone else’s Linux distro, Canonical set out to provide support not just from itself but from an entire eco-system of other support companies. And the support could be bought for as little as a single server in a cluster.

The model was appealing precisely because of the Red Hat and Novell’s Soviet-style lock-ins – the very models which are now in flux. (Quote from Nick Selby on the 451 CAOS Theory blog)

Unless Red Hat pulls a rabbit out of their hat or Oracle, Microsoft, and Novell fail to execute on these announcements, I predict that Red Hat will really start to feel the pain in 2007.

claimid, identity, JanRain, OpenID, scott kveton, web 2.0

JanRain Helps Sites Manage User Identities

I rarely (if ever) blog about online identities or OpenID, and if you had asked me a year ago about OpenID, or any other technology designed to provide a single point of authentication where the user manages their own identity, I would have responded with something like “dream on”, “when pigs fly” or some other “no way in hell will that ever really happen” smartypants answer.

Maybe I have been spending too much time talking to people like Scott Kveton and Kaliya Hamlin (AKA Identity Woman), but I am becoming a true believer and advocate for identity management. With the recent proliferation of web 2.0 sites, an easy way to manage my online identity without needing a billion username / password combos is very appealing. Yes, I know that wishful thinking will not make something come true; however, OpenID has made an amazing amount of traction over the past few months.


Now, JanRain is making it even easier for companies / websites to use OpenID with their new affiliate program:

I am excited to announce the launch of our Affliate Program aimed at sites that want to use OpenID but don’t want to have to manage an OpenID server or their users’ identities. Now with just a few clicks of your mouse you can have a place for your users to get OpenID’s. In addition, sites will get added to our ever-growing directory of sites that support OpenID. There are hundreds of sites that support OpenID today and that number is growing everyday.

By hosting identities for end-users we’re hoping that sites that support OpenID can focus on their “main thing”; blogging, photo sharing, wiki’s, etc. OpenID lowers the barrier to engagement for users and increases stickiness on sites; no more forgotten usernames or passwords. If you’re a developer and interested in OpenID enabling your site, head over to our sister site www.openidenabled.com and learn more about the open source libraries, patches and tools available for making that happen. (Quote from Scott Kveton’s Blog)

I have an OpenID through ClaimID, and I would like to see more websites start to support it. It really is a win-win for both sides: ease of use for the consumer and less overhead for companies / individuals maintaining sites requiring authentication.

Danah Boyd, foo, MySpace, social networking, social software, werewolf

Danah Boyd: The History and Future of Social Networking

Financial Times calls Danah Boyd “The high priestess of internet friendship”, and the title is well earned. I attended a few web 2.0 sessions with Danah (and a few evenings of Werewolf), and this women “gets” social networking better than anyone else I know.

If you want to better understand the evolution of social networking and get a sense for where it is headed, this article based on a Financial Times interview with Danah is a great place to start.

community, MySpace, social networking, social software, web 2.0, young people

The MySpace Migration aka The Death of MySpace?

The Washington Post claims that “In Teens’ Web World, MySpace Is So Last Year.”

“I think it’s definitely going down — a lot of my friends have deleted their MySpaces and are more into Facebook now,” said Birnbaum, a junior who spends more time on her Facebook profile, where she messages and shares photos with other students in her network.

From the other side of the classroom, E.J. Kim chimes in that in the past three months, she’s gone from slaving over her MySpace profile up to four hours a day — decorating it, posting notes and pictures to her friends’ pages — to deleting the whole thing.

“I’ve grown out of it,” Kim said. “I thought it was kind of pointless.”

Such is the social life of teens on the Internet: Powerful but fickle. Within several months’ time, a site can garner tens of millions of users who, just as quickly, might flock to the next place, making it hard for corporate America to make lasting investments in whatever’s hot now.

The high school English class cites several reasons for backing off of MySpace: Creepy people proposition them. Teachers and parents monitor them. New, more alluring free services comes along, so they collectively jump ship. (Quote from The Washington Post)

I can attest to the creepiness. I have received “friend” requests from all sorts of creepy people to the point where I cringe when getting ready to look at a request to see whether I know the person in real life, and I do not spend much time on the site. Younger girls may be even less equipped to handle these situations, and by spending more time on the site, they probably see many more of these requests than I do.

With all of the press around MySpace drawing parents, teachers, and prospective employers to view MySpace pages, young people must feel like they are under a microscope instead of hanging out with friends in a casual environment. As a teen, this might drive me to switch to another social networking site.

It will be interesting to see if Facebook continues to grow to become the dominant social networking site for teens / college students. It will also be interesting to see if Facebook users entering the professional workforce after college continue to use it or whether they migrate to another social networking site or give up the idea of social networking entirely (doubtful).

Teens have always been a fickle crowd. What is hot one day becomes uncool the next. Cynthia Brumfield compares the switching behavior of teens in social networking to television shows:

This meteroic rise and ultimate dwindling puts me in mind of hit TV shows. At their best, hot TV shows can dominate the cultural consciousness, generating huge (although that’s a relative term given the increasingly fractionalized) audiences and scads of ad revenue. If it weren’t for the artificially (i.e. regulation-induced) complex nature of the TV programming marketplace, with most producer profits earned in the back-end during syndication, a hit TV show that soars and then fizzles (remember “Twin Peaks”) could be a very profitable enterprise. In other words, a TV show that becomes a hit but doesn’t stay a hit could make lots of money.

Moreover, hit TV shows can become the springboard for more money-making ventures, even when they fade (“Cheers” spawned “Frasier”). The trick for any given TV production company is to keep the creativity and business ingenuity going, and not rest on past successes.

The same thing holds true for hot web properties such as MySpace. MySpace is bound to fade—the Internet is a very contestable market, as economists say, and rivals can step in at any time, particularly for something as technically simple as social networking. But there’s little doubt that News Corp. has a chance to make money with MySpace while it’s still popular and the company is doing everything it can to exploit MySpace while it’s still warm.

The trick for News Corp., or Google, which just paid $1.65 billion for YouTube (another site highly vulnerable to competition) or any other entertainment business on the Internet is figuring out where they go from here. They can’t just sit back and expect to rake in the dough, hoping that their hit sites stay hot. They have to move forward and leverage their hits to create the next big thing. (Quote from Cynthia Brumfield on the IP Democracy blog)

This could be a sign that MySpace is fading into oblivion; however, I am not ready to predict the death of MySpace yet. Despite the migration of some teens to other sites, MySpace still has quite a bit of momentum. I expect that MySpace can continue to ride this momentum for a while before heading into a death spiral. It is also conceivable that News Corp could find a different, and profitable, niche for MySpace around music, other age groups, or some other aspect of social networking.

portland barcamp meetup

Next BarCamp Portland Meetup Scheduled for November 30!

Our third informal Portland BarCamp Meetup has been scheduled! Any local techies are welcome to attend.

When: Thursday, November 30
Time: 6:00pm – 9:00 pm
Where: Jive Software Office (317 SW Alder St Ste 500)
Sponsored by: Jive Software

Jive Software

Jive Software is located on Alder near 3rd. Parking is available in a nearby parking garage, and it is short walk from the Max (directions to Jive Software).

If you plan to attend, please RSVP on the Portland BarCamp Meetup wiki (RSVP required):

The meetup will be very informal and similar in format to previous meetings. We’ll do a few introductions, talk for a few minutes about organizing the BarCamp, and then see where the discussion goes.

If you would like to receive notifications about any last minute changes, future meetups, and other PortlandBarCamp communications, please join our Google Group to receive email announcements.

Google Groups
Subscribe to BarCampPortland

Email:

Browse Archives at groups.google.com

We have also created a BarCamp Portland Google Calendar for upcoming events. The next event will be held in January.

We are also trying to gain support for a real BarCamp event in Portland. We will start the planning process when we get enough people signed up on the Wiki, so please add yourself to the wiki if you want to attend a Portland BarCamp event!