Here are a few interesting things from this week that I wanted to share …
Why Brand Communities Don’t Exist
Defenders of Belief vs. Seekers of the Truth – A classification of communities based on members
Invigorate your online community by closing it down
How to Market an Offline Event Online
Consumer Social Media in Government: Resistance Is Futile
The Second Life of Second Life
Getting started 2: What do you want to achieve?
You can find all of my links on Delicious.