Here are a few interesting things from this week that I wanted to share …

Why Brand Communities Don’t Exist

Defenders of Belief vs. Seekers of the Truth – A classification of communities based on members

Invigorate your online community by closing it down

How to Market an Offline Event Online

Consumer Social Media in Government: Resistance Is Futile

The Second Life of Second Life

Getting started 2: What do you want to achieve?

You can find all of my links on Delicious.