eBay Embraces Their Community

eBay already has a thriving user community of buyers and sellers, and they have found yet another way to leverage this community. The eBay Wiki Beta is a place to share knowledge about any relevant eBay topic providing a way for users to share tips and tricks with other users. This is brilliant on eBay’s part. They have a devoted community made up of a combination of casual users and quite a few frequent sellers and buyers, including some people who make their living buying / selling on eBay. eBay has only 11,600 employees, but they have over 100 million buyers and sellers around the world. The eBay Wiki provides a great way to harness the combined knowledge of these users to help other users navigate eBay in an open, community environment. Richard MacManus also has a good review of the site including an interview with Joe Kraus of JotSpot, the company working jointly with eBay to provide the wiki technology.

Some of the articles already posted include how to efficiently manage images on eBay, ways to recognize fraudulent transactions, using the eBay toolbar, and many more. From a business perspective, this is a win-win for eBay. The wiki provides the information that new users need to succeed and become active community members, and at the same time, the community members who contribute to the wiki are spending more time on the eBay site.

Right now many of the articles are written by eBay employees; however, as the wiki gains traction, I would expect for more and more people to contribute. The community already exists, but the wiki provides a forum that allows the community to be more effective and more involved in eBay.

The Future of MySpace and Social Networking

I am amazed by how popular MySpace has become in a very short period of time. Michael Arrington of TechCrunch posted some very interesting statistics about MySpace on his blog today. In just three years (MySpace was founded in July 2003), they have managed to reach “75 million users (see somewhat dated comparison stats here), 15 million daily unique logins, is growing by a massive 240,000 new users per day, and is generating nearly 30 billion monthly page views (that’s 10,593 page views per second).” (TechCrunch)

MySpace is the second most popular website in the US as measured by page views:

  1. Yahoo!
  2. MySpace.com
  3. MSN-Microsoft
  4. Time Warner Network
  5. eBay
  6. Google
  7. Facebook.com
  8. Viacom Online
  9. Craigslist
  10. Comcast

MySpace also leads the pack as the site with the top average page views per day per visitor in the US at 70 page views per day per visitor followed by 61 for Facebook, 56 for craigslist, and 35 for eBay.

Interestingly, MySpace does seem to be more of a US phenomenon than a worldwide one. On Google trends (a highly unscientific measure!), the vast majority of people searching for the term MySpace come from the US with a very small few from the UK, Canada, Australia, and France.

These numbers are amazing when you consider that most of this activity is occurring in one country (the US) and among a fairly young crowd. This young, US audience seems to go online in large numbers when a site appeals to them, and they spend a ton of time on the site viewing many different pages. Young consumers also tend to follow trends, which leads me to wonder about the future of MySpace. Is MySpace simply the latest fad to fade away over time? Or like Google for search engines, has MySpace become the de facto standard for social networking?

Renaming the Blog

You may have just noticed that the Open Source Culture blog is now the Open Culture blog. Over time, my focus has been shifting from a narrow focus on open source software to a slightly broader focus on open communities in general, including other online communities. I expect to continue to blog about open source frequently … it has been my passion and area of expertise for a long time. Now, I will be adding some additional commentary on the new wave of online communities (web 2.0 if you want to call it by that name), and I will still be drawing on what these communities can learn from the experience gathered over the many years that open source communities have thrived online.

I resisted renaming this for quite a while, but as with most things that evolve over time, this blog needed to evolve with the times to align with my new focus and new interests.

Mosh Pits, Open Source, and Knowledge Sharing

Sharing knowledge, instead of hoarding it, is one of the distinguishing characteristics of the modern Internet communities (call it Web 2.0 if you like) and was the subject of a recent blog entry by Kathy Sierra titled “Mosh Pit as Innovation Model“. She offered this tidbit of wisdom:

‘Issac Newton said, “If I have seen further, it is by standing on the shoulders of Giants.” That was just fine in a world where knowledge doubled in half-centuries, not mere months. To make progress today, it’s more like, “If I have seen further, it is by being thrown up by the mosh pit of my peers.” And we all get a turn.’ (Kathy Sierra)

It has been about 15 years since my last visit to a mosh pit, and I woke up with a bruised face, so maybe my view of the mosh pit is not quote as idealistic as this; however, Sierra has exactly the right idea. Most of us have probably worked with an information hoarder at some point in our lives and know how counter productive it can be. These people act as a bottleneck preventing us from doing our jobs and slowing the pace of progress to a grinding halt. On the other hand, the information sharers facilitate progress and help make things happen.

The knowledge sharing model is one reason that open source software has been so successful. Innovation can happen more readily when people freely share their ideas and encourage their use. Sierra points out that it is the implementation, not the idea, that stimulates change. In open source people share ideas and share the implementation of those ideas. This knowledge sharing combined with a focus on implementation has helped open source projects like Firefox innovate ahead of their proprietary competitors.

This knowledge sharing also makes the blogosphere so powerful. We share our own ideas with others, read what others have to say, and react to the thoughts of others in a way that stimulates thinking and creativity. I blog about all sorts of topics that I would never have spent time thinking about if I had not read about the topic in another blog via my RSS feeds, TechMeme or some other random link. This sharing of knowledge makes each of a little bit better as we consume the knowledge of others and share our own wisdom.

Picture from Creating Passionate Users.