This week there was yet another example of someone within a company talking about his company’s products on Facebook while posing as a consumer instead of disclosing his relationship with the company. In summary, don’t do this. It’s slimy, people will find out, and it reflects poorly on both the person and the company.

I’ve talked about transparency and disclosure before on this blog, so I won’t go into details. In short, if you have a business relationship with a company that you are mentioning on any social media site, disclose it.