Here are my notes from Jeska’s presentation at community 2.0. In other words, these are my interpretations of her words (not my words), and she talks pretty fast, so I might have some typos or other errors.
To successfully build your community:
- know your audience
- create an engaging experience
- iterate, learn & iterate some more
- realize the value of the feature set & its potential
- remember, behind every avatar is a real person
- commit to the long term
Success Stories in Second Life:
- Training / simulation (Harvard, Stanford)
- Non-profits – American Cancer Society does a relay for life in second life that raises real money with interesting places for the walk (underwater, etc.)
- Branding. Pontiac bought a bunch of islands and they let people build cars along with contests, races, customization of the car. Vodafone did a water cooler where people can solve puzzles over the virtual water cool with the focus on interacting with other people, not a focus on pushing their brand, but people see it.
SL is like RL and not
- Behavior – engaged, but not constrained (less inhibited and behaviors are different)
- Interaction – All objects can be scripted. Low / No material costs
Here are my notes from Kellie Parker’s presentation at community 2.0. In other words, these are my interpretations of her words (not my words). She said a lot more, too, but I wasn’t able to take notes throughout the entire session. It is also possible that I might have some typos or have other errors in my notes.
Personal relationships are what communities are all about.
Choose your platform wisely – it can enhance or harm your efforts. Find the one that is right for you that helps you accomplish your goals for the community with the tools that you need to support those efforts. Start small, but build for future growth. Continue to re-evaluate the platform as your community grows.
- Define goals
- Know how to measure them
- Be patient. community grows slowly
- Require registration
- Interact with members
- Have written community standards
- Address negative comments about your brand. Don’t delete them.
Communities are a group effort. Community managers can lead the effort, but everyone needs to participate.
For the next few days, I’ll be heading to sxsw and BarCampAustin. I’m trying very hard not to overplan before I get there, but I do have a few things on the agenda:
- BarCampAustin: On Saturday, I’ll be splitting my time between sxsw and BarCampAustin. I also plan to lead some kind of session about Community Management during BarCamp. After we build the agenda, I’ll tweet the time for anyone interested in joining me in the discussion.
- PDX Web Innovators Breakfast: Sunday morning
- Geeks Love Bowling: On Sunday night, I’ll be sharing the lanes with a few amazing women like Erica O’Grady, Tara Hunt, and others on the “Hot Babes of Open Source” team 🙂
- Austin Werewolf: The Portland Werewolf group (we meet monthly to play here in awesome pdx) will be hosting a Monday night werewolf game. I am NOT a werewolf!
That’s it! No more plans!
If you want to get in touch at sxsw, the best way is by sending me a direct message on Twitter. While I’m not planning things, I’m definitely open to the idea of spontaneous lunches, dinners, etc.
I had the opportunity to do an Ignite Portland presentation last night about online communities in the context of Dr. Seuss quotes. It was a lot of fun to prepare; I got to sit in the children’s section of the library reading Dr. Seuss books for a few hours, which is always a good time! I also had a great time giving the talk – complete with a Cat in the Hat, hat!
You can view the video on YouTube and the presentation on SlideShare.
UPDATE: I removed the earlier embeds, since they were really slowing down the load time of this page.
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