I’ve talked before about the importance of having someone you trust as the face of your company:
When you are talking about online communities or social media efforts for a company, you need to think very carefully about who you put in charge. In particular, this applies to community managers, bloggers, and the people running your social media accounts (Twitter, Facebook, etc.) The people in these positions become the face of your company. You want someone who will do a great job of representing your company and who fits well within your corporate culture.
Tom Fishburne’s latest cartoon and blog post are a great reminder of the importance of having someone you trust representing your brand in public facing, social positions.