Recent Links on Ma.gnolia

A few interesting things this week …

Shout Out Your Whereabouts With Shizzow – Webmonkey

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Shizzow starts shouting in the Bay Area » Silicon Florist

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Simple, Social Friend Finder Shizzow Opens to California – ReadWriteWeb

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Side Project to Startup – Webmonkey

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Report: Millennials Will Route Around IT Departments – ReadWriteWeb

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How To Get People To Link To and Talk About Stuff You Write Without Being a Jerk at Josh Bancroft’s TinyScreenfuls.com

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MarketingSherpa: New Chart: Marketers Tailoring Digital Tactics in Recessionary Economy

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Research Reports | O’Reilly Radar

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What Ignite Portland Taught a High-Tech Marketer

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The Great Portland Interview Project: Dawn Foster Edition

I’m participating in the Great Portland Interview Project, and I was recently interviewed by Grant Kruger. According to the rules of the project, I’m posting the results of the interview here for your reading pleasure. Grant even slipped in a few extra questions, including an obscure question about Sausage the goat. The questions came from Grant, but the answers are mine.

  1. Tell us the short version of who you are and what you are up to.
  2. I am a Consultant, Community Manager, Event Organizer, Blogger, Podcaster, Vegan, and Technology Enthusiast. I help companies build online communities and social media strategies through Fast Wonder Consulting. I am also the community manager for a small, bootstrapped startup called Shizzow, which is a social service that we built with the goal of making it as easy as possible to find and hang out with your friends in the real world. I am also the co-founder and chair of Legion of Tech, which holds free events in Portland for the technology community. I spend a fair amount of time blogging on Fast Wonder, Shizzow, various Legion of Tech blogs, and occasionally elsewhere. The first venture (Fast Wonder Consulting) is how I earn my living, while the other pursuits are things I do for fun because I am passionate about the Portland technology community and love to do what I can to make Portland a better place for technology enthusiasts.

  3. First time I met you you were part of the team running BarCamp and you volunteer elsewhere. Volunteers get paid in two ways, ego and thanks. Have you been paid? (more than a yes or no answer).
  4. The first event that I ever organized in Portland was a Monthly BarCampMeetup event. It came out of the desire to get together with a group of cool people doing interesting things with technology in a very informal setting. I couldn’t find anything quite right when looking at the existing Portland events, so I decided to organize a new event. The other events that followed came out of similar desires for something that didn’t already exist in Portland (BarCamp, Ignite Portland, etc.) Basically we organized events that we wanted to attend. We eventually formed Legion of Tech to have an organization to manage the logistics and sponsorship dollars for the events.

    My “payment” is that we now have some very cool events that I love to attend, and I’ve met amazing people and formed friendships that I never would have formed otherwise. I learn so much from these people at every event and every gathering. These friendships and knowledge are my payment in exchange for organizing and volunteering at events.

  5. Are you an Open Source evangelist, or a pragmatic Open Source lover?
  6. Can I be a pragmatic open source evangelist? I am a firm believer in using the right tool for the job and finding the solution that works best for you and for your situation. The evangelism part comes into play when I try to make sure that people at least consider the open source alternatives. I also try to get people to look at open source applications, not as cheap knock-offs of proprietary apps, but as great applications with their own merits and strengths. Firefox, for example, has innovated way ahead of Internet Explorer and other browsers, and OpenOffice has some great features that I prefer over Microsoft Office. People won’t always select the open source alternative, and I don’t always select an open source product. However, I try to use an open source solution wherever possible.

  7. What about the PDX tech community do you love most?
  8. I love the openness. The Portland tech community as a whole is very accessible, and it is easy for new people to get involved in the Portland tech community. We try to make people feel welcome and included.

  9. What about the PDX tech community do you think needs the most improvement?
  10. I would love to see the tech community be more unified and less fragmented. We get an amazing crowd of freelancers, independents, and really interesting people at the Legion of Tech events and other less formal events around town. However, we also have some other great groups of people who attend the SAO and OEN events, but we don’t see enough overlap and integration of the two audiences. I would love to see more people who normally attend SAO and OEN events coming out to the informal events, and I would like to see more events being held by the SAO and OEN that attracted a broader audience of independents and freelancers. We’re starting to do this with the ThrivePDX events, but we have a long way before we accomplish this integration.

  11. The Open Source Bridge project is well underway, but remains a fairly modest proposal. What do you think we are capable of here in PDX and what can we realistically attain within the next five years or so?
  12. Events in Portland tend to exceed our modest expectations for them. I remember thinking that if we could get 75 people at the first BarCampPortland, we would have a successful event: the final count was ~250. For the first Ignite, we thought we would have 150 people: we filled the W+K atrium with 300 people. We’ve had Ignite Portland events with over 750 people. It seems to be easier to plan small and expand as needed if the demand grows. I like the modest start to the Open Source Bridge event, and I think that in a couple of years, we could end up with something amazing that brings people into Portland from around the world with attendance in the thousands.

  13. I see you enjoy reading SF&F. Have you ever been to OryCon, a local SF&F convention with 1,500 to 2,000 attendees, run entirely by volunteers. Or one like it. If yes, what was it like, and if no, why not?
  14. I’ve been on a science fiction kick lately, but I tend to read in phases. I even spent a couple of years where I read business and technology books, but little to no fiction at all. I love science fiction, and I am a huge Star Trek fan, but it is really more of a way for me to wind down and relax. Technology is something that I get passionate enough about that I want to work with people and attend events. Since science fiction is a way for me to relax, I’m not really motivated to attend SF&F conferences or events. I’m more motivated to lounge on the couch with a book or a Star Trek rerun.

  15. On OryCon and other conferences like it: As a conference it is more complex than most professional tech conferences and many of their attendees are techies who attend both kinds. As an all-volunteer-run event, they may have many tricks to teach us, and we them. Should different gift-economies work together more, sharing ideas and concepts?
  16. Absolutely! I think we can learn quite a bit from each other, and I am a big fan of sharing ideas across disciplines to make both more successful. It would be interesting to talk to one of the lead organizers for OryCon to learn more about how they organize their volunteer run events and share what we have learned.

  17. Outside of professional and community-building spheres, what is your greatest personal achievement?
  18. I have a really hard time separating my “personal” achievements from my “professional” ones, since technology for me isn’t really a job. It’s a passion, a hobby, and something I spend quite a bit of free time doing. I am fortunate that I can also make a living doing something that I enjoy. I am most proud of what we have built with Legion of Tech, which I do in my free time because I love it, and I would consider that my greatest personal achievement.

    Outside of technology, I have a bunch of small achievements that I’m proud of: I make my own jewelry; I’ve managed to stay in pretty good shape for a 37 year old woman; I’ve never missed my nephew’s birthday (he’s 10 and lives in Ohio); and I make a damn good vegan apple crisp.

  19. Again, away from work, what are a few personal goals, e.g. travel, write a book, etc?
  20. I would love to spend more time traveling for pleasure, especially in locations where I can lay on a warm beach in the shade and read books. I started fulfilling this goal with a trip to Cancun for Thanksgiving last year and trip to Maui with my mom in May. Before last year, my vacations involved big cities or trips to visit family in Ohio, and these two trips were my first beach vacations. I think maybe we’ll hit Jamaica next year.

  21. I see you are a vegan. Is this for health reasons, ethical reasons, habit, etc?
  22. Once I started thinking about what I was really eating, it was all over. I grew up on a farm, and I’ve participated in the entire process, so maybe I had a more intimate knowledge of the origins of my food. It was a gradual process based on when I started getting grossed out by certain foods. I stopped eating hot dogs and red meat in 1987 or 1988, went vegetarian in 1989, and I’ve been vegan since 1995. At this point, it is habit, and I don’t really spend any time thinking about it. I feel healthy and the doctor says that I am doing everything right, so I feel pretty comfortable with my choices. I’m also not a preachy vegan. We all make our choices about how we want to live our lives, and this is the right choice for me, but I’m not going to tell others how to live (or what to eat).

  23. Do you like to get back to nature, and if yes, where do you like to go when you need to recharge.
  24. Absolutely not! I’m allergic to nature (OK, maybe not allergic, but I’m definitely not fond of roughing it). When I relax on a warm beach with a book, I expect to see someone walking around with a cocktail tray and tropical drinks.

  25. Tell us a little more about Sausage the goat.
  26. I don’t think I’ve ever put the Sausage the goat story in print, so this will be a first. As I mentioned earlier, we grew up on a farm where we raised chickens, rabbits, goats and a few other animals. Most of our goats were milk goats, so we kept them around for a while, and they become more like pets. We’d milk them a couple times a day, they would have more babies, and some of them stuck around for years. We also occasionally bought meat goats at a livestock auction in Kidron, OH (Amish country). When my step-dad bought this goat, he told us that her name was Sausage because that’s what she was going to be when he took her to the slaughterhouse in a few weeks, and he didn’t want anyone to get too attached to her. She was a huge goat, and we thought we’d get quite a bit of sausage out of her. On the day of her “appointment”, my step-dad was outside getting the truck ready to take her away, and he heard terrible noises from the barn. He ran over to find her lying down, thrashing around in the pen and making awful noises as if she was in pain. At this point, we thought that she was probably dying from some horrible disease that would make her unfit for sausage and just a huge waste of money. A few minutes later, she gave birth to two healthy kids. I still have no idea how nobody noticed she was pregnant, and Sausage had some very fortunate timing. Anyway, we kept sausage for years as a milk goat, and she bacame more of a pet. She continued to occasionally produce more kids, and we continued to call her Sausage for many years.

It’s not too late for you to participate in the Great Portland Interview Project!

Shizzow: Adding the Bay Area and Bootstrapping

Today we have a couple of announcements about Shizzow. For those of you who aren’t familiar with Shizzow,  Shizzow is a social service that was built with the goal of making it as easy as possible to find and hang out with your friends in the real world for happy hours, parties, nights out on the town, co-working sessions in coffee shops and much more. Shizzow provides the technology for you to find nearby friends on a map, get a list of people currently sitting in your local coffee shop or pub, and find specific friends. We want you to spend more time hanging out with your peeps and less time trying to coordinate bringing them together through phone, email, SMS and IM.

Shizzow is currently a labor of love that is entirely bootstrapped (in other words, we have no revenue, and we are working on Shizzow in addition to our full time gigs). I still do online community and social media consulting to pay the bills, but I spend my free time managing the Shizzow community. We have talked about getting VC or Angel funding, but part of the announcement today is that we are going to continue to bootstrap Shizzow. Bootstrapping gives us more control over the company, and allows us to focus on the product rather than having to focus on courting investors.

The first wave of the Shizzow private beta was only open to people in Portland, OR. Today, we are sending invites to people in the Bay Area, CA, so the second part of our announcement is that people in the bay area can now get invites to Shizzow. If you live in the bay area and would like an invite, just send me an email: dawn at Shizzow.com.

You can find all of the details about both of these announcements on the Shizzow blog.

Community 2.0

I’ll be the guest blogger this week on the Community 2.0 blog with a three part series on corporate communities. Community 2.0 is an annual conference that was held in Las Vegas last year, but will be moving to San Francisco this year from May 11-13. I also wanted to let you know that they will be accepting submissions for case studies and panels until this Thursday, November 21, so you should get off your rear and propose something if you haven’t already!

There were some really outstanding presentations last year at the conference. I covered a few of my favorites here on this blog:

It’s a great conference for community managers to attend. I had the opportunity to meet some really outstanding community managers at this event last year, and I am looking forward to attending again this year!

Ignite Portland 4 was Awesome

Wow! We’re never quite sure what to expect with Ignite Portland after the chaos at Ignite Portland 2, but the last two events, including Ignite Portland 4, have been smooth sailing.

The presentations were amazing. We had:

  • a little nudity
  • a sing-along for take me out to the ball game
  • a Kenny Rogers quote used by 2 different speakers
  • cyborgs
  • dating advice
  • garanimals
  • and much, much more

A huge thank you to all of our sponsors. Without sponsors, Legion of Tech could not afford to do free events. The sponsors paid for the venue, event insurance, some food, and more. We also had some really cool, 30 second sponsor videos, which I thought worked much better than having each sponsor talk on stage for 30 seconds.

The only down moment during the event for me was having people boo our sponsors. Not cool, people. The sponsors are the people who make the event possible. Be nice to them if you want to have future events.

A huge thank you to all of the people who volunteered and helped out at the event. Without the support of a huge volunteer staff, we could never make these events happen. Keep in mind that everyone in Legion of Tech and all of the people staffing our events are volunteers. We do this because we love it.

Now, what did you think of Ignite Portland 4? What worked well, and what didn’t? Please post any feedback about the event on the Ignite Portland Open Thread: What Could We Have Done to Make Ignite Portland 4 Better?

Related Fast Wonder Blog posts:

Are More Companies Turning to Social Media in this Economy?

Certain social media activities (blogs, Twitter, Facebook, etc.) can provide tremendous value to companies for very little cost, especially when compared to traditional advertising. If done right, social media can give your company a voice that people will pay attention to because they want hear what you have to say, and the costs can be significantly lower than some of the other options.

I’ve been a little concerned about my timing for starting a new consulting practice. I launched the consulting arm of Fast Wonder on June 23rd, and as everyone knows, the economy has recently taken a turn for the worse. As soon as the economy tanked, I had a couple of smaller clients pull out of deals; however, I’ve noticed an upswing over the past 2 weeks in people calling or emailing me to ask about my consulting services.

Yesterday, I came up with this hypothesis: Companies are pulling back and reassessing their strategies and spending in light of the economic situation. During this reassessment, some companies are deciding to increase their social media presence as a way to stretch already thin budgets. Even with consulting fees to help them get started, they are still spending a lot less than they would for even a single, small, traditional marketing campaign.

I put this question out to my Twitter followers on Friday:

Here are the responses:

  • PDXsays: @geekygirldawn Affirmative
  • wickedjava: @geekygirldawn completely think they are moving that direction because it’s more cost effective.
  • donmball: @geekygirldawn Maybe you’re just good at what you do. There’s always that!
  • MelWebster: @geekygirldawn Not sure, but as a small PR boutique, we have also seen an uptick lately in consulting opps.
  • unclenate: @geekygirldawn I certainly see the shift happening, PR 2.0 is making an impact. Most seem stuck on the ROI and value measurement question.
  • becnavich: @geekygirldawn I know i’ve seen a few blog posts on why companies SHOULD be turning to social media, but whether they will or not…?
  • msamye: @geekygirldawn Great topic for this afternoon’s @beerandblog.
  • jmelesky: @geekygirldawn i saw a move towards pay-per-performance in the ad space during the bust, so it wouldn’t surprise me if social is a new focus
  • Justin Kistner (on Facebook): I’m in talks with a company now is reallocating a large amount of their marketing budget to social media because they’re looking for more cost-effectiveness.

I also know that inquiries are not the same as deals, so the jury is still out on this question. I’d be curious to hear if other consultants have noticed the same trends? For those of you working inside of companies, is your company making any changes to their social media strategy in light of the economy?

Related Fast Wonder Blog posts:

Recent Links on Ma.gnolia

A few interesting things this week …

Changes at Vidoop | The Vidoop Blog

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Thinking lazily about reputation and relationships

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Beaver BarCamp II

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OEN Social Media 101 – SlideShare

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Social Network Spaghetti | Portland Web Innovators at Vidoop | Hazelnut Tech Talk

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Blog | Change.gov

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Obama’s Social Media Advantage, Act II – ReadWriteWeb

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Blogs Influence Purchases More than Social Networks – MarketingVOX

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Thrive in PDX Despite Economic Uncertainty

These last few weeks have been tough on people. Most of us can probably say that we’ve felt the impact of these tough economic times in one way or another. From my perspective, companies have been a little less eager to spend money on consultants, and I have some friends who recently lost jobs at local Portland tech companies. During times like these, we need to stick together and help each other. By working together, we can all be more successful and come out of the downturn with our businesses intact.

On another note, a few of us have noticed something a little disturbing about the Portland tech scene:

On the one hand, Legion of Tech and other grassroots efforts (Beer and Blog, WikiWednesday, Portland Web Innovators, and more) have built thriving events where groups of people get together to talk about technology in a very informal way. These events tend to bring in large numbers of very smart people who skew toward being relatively young, working as consultants / freelancers, being incredibly passionate about technology, and having more technology-related side projects than you can count.

On the other hand, there are groups like the Software Association of Oregon (SAO) holding events that are also very well attended, but by a completely different set of people. These people are also very smart and successful, and they skew toward being more experienced, working at established companies, and are career technology professionals.

For some reason, it seems to me like there is this wall between these two groups of people, and it doesn’t feel healthy to me. I’ve been working with the SAO for months (way before we even suspected that we were heading into times of economic uncertainty) to find ways to break down this wall and get these two groups of people together. With the economy taking a hit, we decided that now was the time to do something about it. We felt a real need to get these two groups of people together to find ways to help each other through tough times. Our ultimate goal is to have Portland emerge out of the downturn with a technology industry that is stronger than ever.

We wanted to kick this effort off in a very informal way to get these two groups of people together and talking to each other. Thrive – PDX is born. We would love to have you join us on November 11th for the first in what we hope will be a series of events for a united Portland technology community.

Thrive – PDX
Tuesday November 11, 2008
5:00pm – 7:00pm
Kells Irish Restaurant & Pub (upstairs)
112 SW Second Ave
RSVP on Upcoming

Rick Turoczy and I also outsourced part of the naming for this event to our Twitter followers, and I wanted to thank everyone who provided suggestions. A special thank you to Benjamin Jacobsen who came up with this idea: “Survive and Thrive. Portland Tech moves onwards.” (we shortened it a bit)

Please use the tag: ThrivePDX when you write, tweet, post photos, etc. about this event.

We hope to see you there!

Related Fast Wonder Blog posts:

Recent Links on Ma.gnolia

A few interesting things this week …

Intel’s Community Marketing: Fishing Where The Fish Are

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Interview with Heroes Star Brea Grant | chrisbrogan.com

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ReadWriteWeb Jobwire – The latest hires in Tech and New Media industries

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RecentChangesCamp 2009 (RCC) – RecentChangesCamp

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tending the garden › Open Source Bridge

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Open Source Bridge

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Open source, Linux kernel research, online communities and other stuff I'm interested in posting.