Monthly Archive for March, 2010

Recent Links

Here are a few interesting things from this week that I wanted to share …

Reciprocity + Obligation ≠ Whuffie

You Can Learn A Lot From This Wildly Successful Online Community

Measuring Community Impact

CFP Final, Final Extension (until 3/29) / Open Source Bridge:

Practical examples of the Collaboration Funnel model for teams …

We’re Hiring A Community Manager (Radian6)

You can find all of my links on Delicious.

Blogging Elsewhere

Here is a summary of links to my posts appearing on other blogs over the past couple of weeks:

GigaOM’s WebWorkerDaily*

MeeGo*

The Crazy Neighbor*

If you want a feed of all of my blog posts across multiple sites, you can also subscribe to my über feed.

*Disclaimers:

  • GigaOM’s WebWorkerDaily: I am a paid blogger for the GigaOM network.
  • MeeGo: I am a full-time employee at Intel and contributing to MeeGo is part of my job.
  • The Crazy Neighbor: This is a Fast Wonder LLC venture.

Recent Links

Here are a few interesting things from the past two weeks that I wanted to share …

3 Sacred Cows About Online Community That Need to Be Challenged

User engagement doesn’t happen overnight

Why Will People Participate In Your Online Community

The Age of Social Networks

Making Sense of Privacy and Publicity (Danah Boyd)

Crowdsourcing: Community vs Crowd

List of Social Media Management Systems (SMMS)

10 Key Awareness Metrics to Track

10 Key Engagement Metrics to Track

Social Marketing Compensation Research

You can find all of my links on Delicious.

Social Search Session from SXSW

Here are my raw notes from the Social Search: A Little Help From My Friends session at SXSW. Like I said, these are raw notes, so there are bound to be some typos / mistakes. Also keep in mind these are their ideas and content, not mine.

Brynn Evans (digital anthropologist, design researcher, and user experience consultant):

No longer thinking about search as a question inside of a box. What happens when you have a question, we don’t rely just on Google. How can our friends help provide advice or from our social circle. You need to think of search as a process over time – it’s not a single search, it’s usually a series of searches combining friends and Google at various stages.

3 types of social search:

  • collective: gathering trends from a crowd – many activities from many people.
  • friend-filtered: Looking at results from your friends (like Google social search)
  • collaborative: working with someone to answer a question or ask a friend a question (like Aardvark)

2 main social strategies:

  • Ask the network – some people want to start with friends and get help / guidance before doing a Google search
  • Embark alone – see what they can gather from Google and then turn to friends for help if you can’t figure it out alone.

Max Ventilla (Aardvark – now at Google):

Web search is great for objective questions, but not for subjective questions. When there is no “right” answer, your social circle can help you find an answer that is appropriate for you (book recommendations, etc.)

Friends can answer subjective questions, but ..
* unreliable
* hard to keep up
* social cost

Intimacy facilitates trust.
Speakers want to know who they are addressing.

Ash Rust (OneRiot):

Realtime search to help people find out what is happening right now.

Scott Prindle (Crispen Porter – advertising company):

Social search in the digital marketing space (like OneRiot model). Give customers something good to talk about, they will talk. And that conversation becomes content for social search, helping to drive additional traffic and conversation.

Enable customers to find the experts within your organization (like Aardvark model).

If there is one factual answer to a question, this isn’t where social search excels. 20-30% of questions can be dealt with via social search. Will it ever overtake Google? No. Social search is useful for certain types of questions, but not all. For 40% of queries, we get good information from Google, but it leaves you wanting a little bit more. Social search can provide this additional context. We need better ways to personalize your searches based on information from your social circle and include it in your Google / Yahoo results.

Who is an authority? What is relevant? How do you index all of it? These are tough questions that still need to be solved for social search.

Blogging Elsewhere

Here is a summary of links to my posts appearing on other blogs over the past couple of weeks:

GigaOM’s WebWorkerDaily*

The Crazy Neighbor*

If you want a feed of all of my blog posts across multiple sites, you can also subscribe to my über feed.

*Disclaimers:

  • GigaOM’s WebWorkerDaily: I am a paid blogger for the GigaOM network.
  • The Crazy Neighbor: This is a Fast Wonder LLC venture.

Recent Links

Apparently this was the week of lengthy report releases. I guess I know what I’m going to be doing on my flight to sxsw.

The State of Community Management Report: Best Practices from Practitioners

Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

Social Media Measurement & Analysis Report

Here are a few other interesting things from this week that I wanted to share …

Weaving Together Online/Offline Collaboration In A Network Context

Improve Any Online Community Without Spending A Penny

When an influential community member goes rogue

How to be a social media nuisance

Your new community won’t change habits

You can find all of my links on Delicious.