Monthly Archive for November, 2009

Blogging Elsewhere

Here is this week’s summary of links to my posts appearing on other blogs:

GigaOM’s WebWorkerDaily*

Intel Software Network*

If you want a feed of all of my blog posts across multiple sites, you can also subscribe to my über feed.

*Disclaimers:

  • GigaOM’s WebWorkerDaily: I am a paid blogger for the GigaOM network.
  • Intel Software Network: I provide consulting services to Intel, and these blog posts are one part of my consulting engagement

Recent Links

Here are a few interesting things from this week that I wanted to share …

40 Great Resources for Developing a Community Management Strategy

Online Community & Social Media Staff: Satisfaction

What is an online community manager?

Top 5 Budget Social Media Monitoring Tools

How Blogging Has Changed Over The Last Three Years (Stats)

Hiring for Social Media: Part 1

Is Your Company Trusted or Do You Have a Digital Comb Over?

10 Steps To Building An Online Community In Your Spare Time

LinkedIn works with Twitter, and vice versa

How Web-Savvy Are Online Seniors?

You can find all of my links on Delicious.

Two New Yahoo Pipes Classes in December

I will be teaching 2 new Yahoo Pipes classes in December in partnership with the Oregon Training Network. I found that the Monitoring Conversations course was a little too intense with too much information crammed into 2.5 hours, especially for people who are new to Yahoo Pipes. It is a bit overwhelming to go from creating your first Yahoo Pipe to more advanced uses in just a couple of hours, and I would like to have a little more time to devote to the exercises. As a result, I’ve decided to break the classes into a 2 part series held one week apart to give people more time to digest the content. Here are the details:

Basic Introduction to Yahoo Pipes

Abstract

Your customers are talking about you, your competitors are revealing information that you want to know and you need to keep tabs on your industry in the most strategic way possible. Can you find the conversations and information quickly and efficiently now? This Yahoo Pipes training course is designed for people who are new to Yahoo Pipes and want to learn how this tool can give you an edge. In 1.5 hours, we will cover the basics of why online tracking is so important for your business, how to build your first Yahoo Pipe and what are some more advanced uses that can be employed to impress your boss and your clients. This class is ideal for bloggers, public relations and marketing professionals, as well as community and content managers or anyone involved in customer care.

This course will teach you how to create your first Yahoo Pipe. It is a pre-requisite to the Monitoring Conversations Using Yahoo Pipes.

Upcoming Course: December 3, 2009

10:00am – noon
MacForce 100 SE Salmon St. Portland, Or 97214
Early Bird (ends November 20, 2009): $75
Late registration: $100

Visit the Basic Introduction to Yahoo Pipes page for prerequisites, a course outline, and more details.

Register Now

Monitoring Conversations Using Yahoo Pipes

Abstract

Would you like to become more responsive to your customers and quickly know what people are saying about your company and products? This Yahoo Pipes training course is designed for people who are familiar with Yahoo Pipes, but who want to learn more about using it to monitor social media websites and fine-tune techniques. In 2.5 hours, we will also review the basics of building pipes using lists of keywords and filtering to find the content most interesting to you.You should know how to build a basic pipe and have experience using the following modules: fetch feed, filter, and sort and know how to use the debugger to inspect feeds. If you are new to Yahoo Pipes or want a refresher, you should take the Basic Introduction to Yahoo Pipes class first. This class is ideal for bloggers, public relations and marketing professionals, as well as community and content managers or anyone involved in customer care.

Upcoming Class: December 10, 2009

9:00am – noon
MacForce 100 SE Salmon St. Portland, Or 97214
Early Bird (ends December 1, 2009): $125
Late registration: $175

Visit the Monitoring Conversations Using Yahoo Pipes page for prerequisites, a course outline, and more details.

Register Now

Who Should Attend

  • Public relations professionals
  • Marketing managers
  • Brand managers
  • Social media managers
  • Community managers
  • Web Strategists
  • Content managers / bloggers
  • Customer care specialists

Recent Links

Here are a few interesting things from this week that I wanted to share …

Online Community & Social Media Compensation

Online Database of Social Media Policies

How to Think Of Blog Posts

Google Wave vs Twitter at conferences

Chip Conley and Authenticity vs. Transparency : Which is More Important?

Three Tips For Social Media Management

Ten Things Social Media Can’t Do

A Blog is a Better Social Media Hub Than Twitter

Letting Technology Lead

Local to Take Lead on Online Ad Spend

Young People Tweeting More and More

You can find all of my links on Delicious.

Blogging Elsewhere

Here is this week’s summary of links to my posts appearing on other blogs:

GigaOM’s WebWorkerDaily*

Intel Software Network*

Olliance Blog*

If you want a feed of all of my blog posts across multiple sites, you can also subscribe to my über feed.

*Disclaimers:

  • GigaOM’s WebWorkerDaily: I am a paid blogger for the GigaOM network.
  • Intel Software Network: I provide consulting services to Intel, and these blog posts are one part of my consulting engagement
  • Olliance Blog: I am the Senior Executive & Online Community Practice Manager at Olliance

Olliance Online Community Webinar

This post originally appeared on the Olliance Group blog and is reposted here.

billdawnI am excited to announce that our first Olliance webinar will be on the topic of Online Communities: The “Secret Sauce” for Today’s Competitive Businesses. On November 17th, I will be leading a discussion about defining your online community strategy, best practices for participation, and effective community content planning.

I am delighted to be joined by Bill Johnston, Chief Community Officer at Forum One, who will be sharing some research data and insights about effective online community metrics and reporting along with extending your community using social media strategies.

Attendance is limited, so please Register Now.

Logistics

Date: Tuesday, November 17, 2009
Time: 11am Pacific / 2pm Eastern
Cost: Free

More Details

Learn how top organizations are incorporating community into their strategic and tactical plans. The adoption of social networks, user forums, and message boards has never been higher, and today’s top-performing enterprises are finding ways to leverage this. The webinar will introduce you to many essential concepts:

  • defining your online community strategy
  • the right and wrong way to engage and participate in online communities
  • running an effective beta program with seeded content
  • effective content planning
  • identifying and implementing an effective metrics and reporting strategy
  • extending your community into a social media presence

Register Now

Join Us on a Party Bus from Portland to Ignite Corvallis on November 5

I have the honor of presenting the What is Ignite talk in my favorite Oregon city (outside of Portland, of course) at Ignite Corvallis 2 on this Thursday, November 5th. The have a great list of speakers, including a couple of other Portlanders, and they are making it very easy for all of us to attend by sponsoring a party bus for the trip!

What makes it a party bus? The free beer and wifi certainly qualify it as a party bus in my book, but we also have a bunch of fun people already scheduled for the trip! We still have room on the bus, and everyone on the bus gets a free ticket to Ignite Corvallis, which is currently sold out. You can register for the bus and get all of the details about pick up and drop off times, logistics, etc. on the bus page.

I hope to see you at Ignite Corvallis!

Blogging Elsewhere

Here is this week’s summary of links to my posts appearing on other blogs:

GigaOM’s WebWorkerDaily*

Intel Software Network*

If you want a feed of all of my blog posts across multiple sites, you can also subscribe to my über feed.

*Disclaimers:

  • GigaOM’s WebWorkerDaily: I am a paid blogger for the GigaOM network.
  • Intel Software Network: I provide consulting services to Intel, and these blog posts are one part of my consulting engagement

Recent Links

Here are a few interesting things from this week that I wanted to share …

Community Platform & Service Provider Research

How to deal with bad apples in your online community

HOW TO: Measure Social Media ROI

What Social Media Monitoring Won’t Get You

Friend or Foe? UC Berkeley Investigates the Legal Landscape of Social Networking

Your Company May Own Your Tweets, Pokes, and YouTube Videos

Ten steps for building an internal social media team

Feeling Lucky?

Quicktake: The Impacts Of Google’s Social Search

Americans Want Brands that Inform

Facebook Grabs Soc Net Share

Consumers Demand Brand Interaction

Going Social Anywhere and Everywhere

You can find all of my links on Delicious.