Comments on: Trust and Corporate Blogging http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/ Thoughts on online community strategy, community management, blogging, social media, Yahoo Pipes and open source. Mon, 23 Jan 2012 00:59:46 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Don’t Retweet to Win http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-103875 Don’t Retweet to Win Thu, 18 Jun 2009 23:35:46 +0000 http://fastwonderblog.com/?p=719#comment-103875 [...] what the leaders in online community management have been saying for quite a while. People like Dawn Foster and Tara Hunt. Tara likes to say to “turn the bullhorn around” and [...] [...] what the leaders in online community management have been saying for quite a while. People like Dawn Foster and Tara Hunt. Tara likes to say to “turn the bullhorn around” and [...]

]]> By: Dawn http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-67943 Dawn Fri, 12 Dec 2008 23:01:43 +0000 http://fastwonderblog.com/?p=719#comment-67943 It's been interesting to see the how all of the comments have focused on the people element (we trust people not companies), which is so true. I always encourage people to show their personality when they blog, even on a corporate blog, with little tidbits about their life outside of the company. Nothing screams insincere like someone who talks only about the company as if they cease to exist outside of work hours. Getting to know the people behind the blog is critical to developing trust. It’s been interesting to see the how all of the comments have focused on the people element (we trust people not companies), which is so true. I always encourage people to show their personality when they blog, even on a corporate blog, with little tidbits about their life outside of the company. Nothing screams insincere like someone who talks only about the company as if they cease to exist outside of work hours.

Getting to know the people behind the blog is critical to developing trust.

]]> By: Amy http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-67928 Amy Fri, 12 Dec 2008 19:48:19 +0000 http://fastwonderblog.com/?p=719#comment-67928 Some great points here. I think the points about blogging primarily as a real person are bang on. Ok, so let's say you're blogging as a real person on the corporate blog - I would love to know what people think about how much of a difference that makes to overall trust of the corporation the blog is tied to. Would you say that one measure of the trustworthiness of the corporation is the trustworthiness of their blog? (I mean from a perception angle - since who trusts corporations anyways?) :) Some great points here. I think the points about blogging primarily as a real person are bang on. Ok, so let’s say you’re blogging as a real person on the corporate blog – I would love to know what people think about how much of a difference that makes to overall trust of the corporation the blog is tied to. Would you say that one measure of the trustworthiness of the corporation is the trustworthiness of their blog? (I mean from a perception angle – since who trusts corporations anyways?) :)

]]> By: Silicon Florist’s links arrangement for December 10 : Oregon Startup Blog http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-67918 Silicon Florist’s links arrangement for December 10 : Oregon Startup Blog Fri, 12 Dec 2008 18:40:55 +0000 http://fastwonderblog.com/?p=719#comment-67918 [...] Trust and Corporate Blogging Dawn Foster writes “The real message here is that trust has to be earned. Trust has to be earned for each new corporate blog and each individual blogger. Jeremiah Owyang put together an informal checklist to help you evaluate your current company blog. A great corporate blog can be a trusted source of information, but it takes real work and diligence to get to that point.” [...] [...] Trust and Corporate Blogging Dawn Foster writes “The real message here is that trust has to be earned. Trust has to be earned for each new corporate blog and each individual blogger. Jeremiah Owyang put together an informal checklist to help you evaluate your current company blog. A great corporate blog can be a trusted source of information, but it takes real work and diligence to get to that point.” [...]

]]> By: John Norris http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-67884 John Norris Fri, 12 Dec 2008 16:14:38 +0000 http://fastwonderblog.com/?p=719#comment-67884 Yes, it is the voice that counts. If it comes across as an authentic person I will read the blog, ***even if I disagree with the author***. It is not that I give the people I disagree with the benefit of the doubt, although I might, it is that I will give them my time to understand their perspective and possibly change mine. If the corporate post does not seem authentic, I certainly won't spend the time. My favorite bit on this is over at the ol' Cluetrain Manifesto (http://www.cluetrain.com/) Yes, it is the voice that counts.

If it comes across as an authentic person I will read the blog, ***even if I disagree with the author***. It is not that I give the people I disagree with the benefit of the doubt, although I might, it is that I will give them my time to understand their perspective and possibly change mine. If the corporate post does not seem authentic, I certainly won’t spend the time.

My favorite bit on this is over at the ol’ Cluetrain Manifesto (http://www.cluetrain.com/)

]]> By: Corporate blogs aren’t trusted, Forrester study shows | VibeMetrix Blog http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-67712 Corporate blogs aren’t trusted, Forrester study shows | VibeMetrix Blog Thu, 11 Dec 2008 22:28:56 +0000 http://fastwonderblog.com/?p=719#comment-67712 [...] Via Dawn Foster. [...] [...] Via Dawn Foster. [...]

]]> By: Chris Baggott http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-67664 Chris Baggott Thu, 11 Dec 2008 16:46:12 +0000 http://fastwonderblog.com/?p=719#comment-67664 @Josh Brilliant! Become people they know. So many organizations are blinded (corrupted) by the idea of branding that they forget they are also people. If the social media phenomina is telling us anything...it's that people trust people. This is why the report's recommendation on employee blogging is so powerful. But not just B2B, but retail, B2C...it's the right voice. As Richard Edelman said in his annual "Trust Barometer" this year...Employee bloggers are 5x more credible than c-level bloggers. http://blogging.compendiumblog.com/blog/blogging-best-practices/0/0/time-to-rethink-your-corporate-blogging-ideas Chris Baggott CEO Compendium Blogware @Josh Brilliant! Become people they know.

So many organizations are blinded (corrupted) by the idea of branding that they forget they are also people. If the social media phenomina is telling us anything…it’s that people trust people.

This is why the report’s recommendation on employee blogging is so powerful. But not just B2B, but retail, B2C…it’s the right voice. As Richard Edelman said in his annual “Trust Barometer” this year…Employee bloggers are 5x more credible than c-level bloggers. http://blogging.compendiumblog.com/blog/blogging-best-practices/0/0/time-to-rethink-your-corporate-blogging-ideas

Chris Baggott
CEO
Compendium Blogware

]]> By: Silicon Florist’s links arrangement for December 10 » Silicon Florist http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-67597 Silicon Florist’s links arrangement for December 10 » Silicon Florist Thu, 11 Dec 2008 08:03:46 +0000 http://fastwonderblog.com/?p=719#comment-67597 [...] Trust and Corporate Blogging Dawn Foster writes “The real message here is that trust has to be earned. Trust has to be earned for each new corporate blog and each individual blogger. Jeremiah Owyang put together an informal checklist to help you evaluate your current company blog. A great corporate blog can be a trusted source of information, but it takes real work and diligence to get to that point.” [...] [...] Trust and Corporate Blogging Dawn Foster writes “The real message here is that trust has to be earned. Trust has to be earned for each new corporate blog and each individual blogger. Jeremiah Owyang put together an informal checklist to help you evaluate your current company blog. A great corporate blog can be a trusted source of information, but it takes real work and diligence to get to that point.” [...]

]]> By: Craig http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-67536 Craig Wed, 10 Dec 2008 19:08:17 +0000 http://fastwonderblog.com/?p=719#comment-67536 I think it depends on the company and a person's prior reputation with them. I think a lot of building the trust is based on a personal level. You show your human side, you gain trust because then you are not a company blogging, but a person blogging. I think it depends on the company and a person’s prior reputation with them. I think a lot of building the trust is based on a personal level. You show your human side, you gain trust because then you are not a company blogging, but a person blogging.

]]> By: Justin Kistner http://fastwonderblog.com/2008/12/10/trust-and-corporate-blogging/comment-page-1/#comment-67526 Justin Kistner Wed, 10 Dec 2008 17:56:46 +0000 http://fastwonderblog.com/?p=719#comment-67526 I wasn't that moved by the trust thing. Personal blogs had a trust factor of 18%, which is only 2% more than corporate. To me, the research revealed a blog trust issue, not a uniquely corporate struggle. Your post does a great job of underscoring the challenge any blogger faces, which is how to *earn* trust. The 4 guiding principles you share here are right on. I wasn’t that moved by the trust thing. Personal blogs had a trust factor of 18%, which is only 2% more than corporate. To me, the research revealed a blog trust issue, not a uniquely corporate struggle.

Your post does a great job of underscoring the challenge any blogger faces, which is how to *earn* trust. The 4 guiding principles you share here are right on.

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