Comments on: Are Corporate Blogs a Joke?

By: So…What’s the Big Problem With CEO’s Blogging? « Everyonelovesavegangirl’s Weblog

Thu, 24 Jul 2008 14:42:25 +0000

[...] They Tend to be Inconsistent [...]

By: Clayton

Clayton — Fri, 18 Jul 2008 00:45:59 +0000

just came across this post searching Google. I agree with what you way and I’d love your opinion on the corporate blog I work on – the Quicken Loans blog (www.whatsthediff.com). I think we do a pretty good job of most of the points you make. We certainly try to have fun. We’ve (Quicken Loans) been blogging since Nov. 2006 and I’ve had a great time doing it. I think your point about having a variety of topics is probably the most important. That’s the main reason we created our blog to be about anything – we write about anything we want to (almost never mortgages) and we welcome outside guest bloggers. Anyway, if you have an opinion, good or bad, I welcome the critique. Great post.

By: kevin

kevin — Mon, 14 Jul 2008 17:24:38 +0000

Doesn’t it depend on the purpose of the corporate blog. When I do read a corp. blog it is because I found it searching for something else. Say I search for billing software or CRM, I’ll read their blog for awhile to learn more about their product but I won’t subscribe to their feed or comment. I may make a purchasing decision on the information that they presented on the blog-which is often more helpful than sanitized marketing materials- but I don’t join the conversation or particularly care about it.

From that point a view, a blog with little traffic or comments but is still able to convince people to part with their money would be a success. Of course, ROI is the more important metric than traffic and subscribers anyways.

By: Dawn

Dawn — Wed, 02 Jul 2008 06:10:23 +0000

Adam,

Having a personality behind the blog posts is probably one of the most important elements. I wonder why it doesn’t always translate to comments (sometimes, but not always).

By: There is a problem and opportunity with corporate blogging » Conversations Matter: Bridging the Social Media Gap

Tue, 01 Jul 2008 22:11:23 +0000

[...] and big ups to Josh for sending this resource to the Intel crew. It’s a blog post written by Dawn Foster; and she gives some great tips on corporate blogging and how to make it a success. [...]

By: AdamD

AdamD — Tue, 01 Jul 2008 17:24:29 +0000

Anecdotally, I’d say corporate blogs get much fewer comments. Like you, I’m not sure number of comments is a great metric, but it’s something. The blogs I’ve noticed that receive many comments have a personality behind them. That’s tough for a corporate blog, though you’ve pointed to a few that do a good job of it.